Our Mission

Mid-Atlantic Dairy Association builds demand for milk and dairy products and enhances the image of the dairy industry on behalf of dairy farmers.

Our Vision

For the Dairy Industry…
The dairy industry will value the dairy checkoff as indispensable to sustaining and building demand for milk and dairy products.

For the Consumer…
Consumers will value the unique nutritional benefits of milk and dairy foods and perceive dairy as safe, appealing and vital to a healthy diet.

For Dairy Promotion…
Dairy promotion will play a leading role in educating the public about the role of dairy in a healthy lifestyle.

For National and State/Regional Dairy Promotion Organizations…
Dairy promotion organizations will work together to coordinate their planning and implementation efforts, resulting in more effective and efficient programs with strong support from dairy farmer boards of directors.

For Mid-Atlantic Dairy Association…
We will be a leader in dairy promotion recognized for comprehensive and innovative planning along with efficient implementation of dairy promotion programs.

Our Values

Excellence
Retaining a highly skill staff that provides the highest quality programs, products and services.

Service
Meeting the needs and expectations of the dairy industry, our producers, dairy consumers and each other.

Integrity
Being truthful, sincere, and trustworthy in all of our interactions.

Respect/Recognition
Treating everyone with dignity and consideration, while understanding and acknowledging individual and team contributions to the organization.

Teamwork
Understanding our interdependence on one another as we work together to leverage our skills to achieve our goals.