Dairy Checkoff Hosts ‘Show Your Pride’ Producer Photo Contest
Deadline to Enter is Sept. 14, 2012
PHILADELPHIA (August 14, 2012) – Dairy farmers have an opportunity to show their enthusiasm for the dairy industry, Fuel Up to Play 60 and the National Football League® during the third annual “Show Your Pride” producer photo contest, which is sponsored by the dairy checkoff.
Capture your passion and creativity in a photo for the chance to win a visit from an NFL player to your dairy farm. In addition to the national contest, Mid-Atlantic Dairy Association will select two local winners from submissions made within our service region. The winners will be contacted shortly after the drawing to receive four tickets each to a football game hosted by the Philadelphia Eagles or the Pittsburgh Steelers.
The rules of the photo contest are simple:
- Get your family and employees in on the act by wearing your favorite NFL team’s jerseys and other gear.
- Involve your cows by covering them in a team blanket or some other tasteful gear.
- Cows should be portrayed in a manner consistent with their natural environment that showcases your daily commitment to their comfort and care.
- Decorate your barn in NFL colors, team banners or posters.
- Send your festive photos in a JPEG file along with your name, address and telephone number to Stephanie Beeman at firstname.lastname@example.org by September 14, 2012. Previous winners are not eligible to win the contest again so that other dairy advocates have a chance to earn a prize.
The final step is to vote for your favorite photo. In mid-September, a website link will be provided on www.dairyspot.com where farmers, industry representatives and others can vote on their favorite photo between Sept. 17 and Oct. 12, 2012. Remember to vote frequently.
Fuel Up to Play 60, developed by the National Dairy Council® in partnership with the National Football League and in collaboration with the U.S. Department of Agriculture, encourages students to consume nutrient-rich foods (including low-fat and fat-free dairy) and achieve at least 60 minutes of physical activity every day. More than 70,000 U.S. schools across the country participate in Fuel Up to Play 60.
Since its launch in 2009, data shows that schools are making progress in promoting healthier eating habits – including the consumption of dairy – and increasing physical activity among students. Approximately 2.9 million students in the Mid-Atlantic region are actively involved in the program by helping to plan, lead, implement or participate in peer-to-peer promotions, events and in-school change strategies.
Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for U.S.-produced dairy products on behalf of Mid-Atlantic dairy farmers. For more information, visit www.dairyspot.com.
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