Dairy Checkoff Hosts ‘Show Your Pride’ Producer Photo Contest
Deadline to Enter is Sept. 14, 2012
PHILADELPHIA (August 14, 2012) – Dairy farmers have an opportunity to show their enthusiasm for the dairy industry, Fuel Up to Play 60 and the National Football League® during the third annual “Show Your Pride” producer photo contest, which is sponsored by the dairy checkoff.
Capture your passion and creativity in a photo for the chance to win a visit from an NFL player to your dairy farm. In addition to the national contest, Mid-Atlantic Dairy Association will select two local winners from submissions made within our service region. The winners will be contacted shortly after the drawing to receive four tickets each to a football game hosted by the Philadelphia Eagles or the Pittsburgh Steelers.
The rules of the photo contest are simple:
- Get your family and employees in on the act by wearing your favorite NFL team’s jerseys and other gear.
- Involve your cows by covering them in a team blanket or some other tasteful gear.
- Cows should be portrayed in a manner consistent with their natural environment that showcases your daily commitment to their comfort and care.
- Decorate your barn in NFL colors, team banners or posters.
- Send your festive photos in a JPEG file along with your name, address and telephone number to Stephanie Beeman at email@example.com by September 14, 2012. Previous winners are not eligible to win the contest again so that other dairy advocates have a chance to earn a prize.
The final step is to vote for your favorite photo. In mid-September, a website link will be provided on www.dairyspot.com where farmers, industry representatives and others can vote on their favorite photo between Sept. 17 and Oct. 12, 2012. Remember to vote frequently.
Fuel Up to Play 60, developed by the National Dairy Council® in partnership with the National Football League and in collaboration with the U.S. Department of Agriculture, encourages students to consume nutrient-rich foods (including low-fat and fat-free dairy) and achieve at least 60 minutes of physical activity every day. More than 70,000 U.S. schools across the country participate in Fuel Up to Play 60.
Since its launch in 2009, data shows that schools are making progress in promoting healthier eating habits – including the consumption of dairy – and increasing physical activity among students. Approximately 2.9 million students in the Mid-Atlantic region are actively involved in the program by helping to plan, lead, implement or participate in peer-to-peer promotions, events and in-school change strategies.
For information about checkoff, visit www.dairycheckoff.com. For information about Fuel Up to Play 60, visit www.fueluptoplay60.com.
Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for U.S.-produced dairy products on behalf of Mid-Atlantic dairy farmers. For more information, visit www.dairyspot.com.
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Recent Press Releases
WOODROW WILSON MIDDLE SCHOOL STUDENTS CELEBRATE WIN FOR MAKING THEIR MOVE IN NATIONAL VIDEO CONTEST
Winning Fuel Up to Play 60 School Receives $2,500 Grant from Quaker® Oats for Getting Active to Fuel Healthy Living
WHO: Students and faculty at Woodrow Wilson Middle School received a $2,500 grant as a first prize winner in the Quaker and Fuel Up to Play 60 Make Your Move Video Contest.
WHAT: Woodrow Wilson Middle School’s Fuel Up to Play 60 student team encouraged their peers to show off their commitment to getting active for at least 60 minutes a day by participating in Wilson’s first ever school-wide “dance off.” Sixth, seventh and eighth grade “pods” competed against one another for the best of show for each grade level. Wilson’s fist place video highlights the school’s dance off assembly and celebrates a school-wide effort to show how Wilson students and staff get moving at school. Pittsburgh Steelers offensive lineman Kelvin Beachum will make a surprise visit to Wilson Middle School to present the winning check the principal and Fuel Up to Play 60 team during a school-wide assembly.
Here’s a link to the winning videos: https://makeyourmove.quakeroats.com/gallerywinners.aspx
Woodrow Wilson Middle School, one of ten first prize winners to receive $2,500, plans to use the grant to construct a baseball diamond in the back field of the school property. The school will purchase a backstop, benches and equipment. During the summer months, the school will host a summer reading program along with a baseball clinic two days a week.
WHY: As part of the larger Make Your Move campaign to inspire students to get active for a healthier future, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., partnered with Fuel Up to Play 60 for the Make Your Move Video Contest and encouraged parents and teachers to submit on behalf of a school a short video of their students moving and getting active. Quaker is helping fuel healthy families by donating a total of $125,000 to support Fuel Up to Play 60.
Fuel Up to Play 60 also partnered with the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) for the overall Make Your Move campaign.
Created by the National Football League and National Dairy Council, which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 is the nation’s largest in-school wellness program and empowers students to make healthy changes in more than 73,000 schools. As a result of the program, last year 14 million students made better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 14 million students are getting more physically active during the school day. To join Fuel Up to Play 60 and learn more about the program, please visit www.FuelUpToPlay60.com.
WHEN: Friday, February, 28, 2914; 1:30 p.m.
WHERE: Woodrow Wilson Middle School
718 E 28th St,
Erie, PA 16504
CONTACT: Sharon Piano, Mid-Atlantic Dairy Association, (814) 221-3810, firstname.lastname@example.org
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