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Dairy Checkoff Hosts ‘Show Your Pride’ Producer Photo Contest

Deadline to Enter is Sept. 14, 2012

PHILADELPHIA (August 14, 2012) – Dairy farmers have an opportunity to show their enthusiasm for the dairy industry, Fuel Up to Play 60 and the National Football League® during the third annual “Show Your Pride” producer photo contest, which is sponsored by the dairy checkoff.

Capture your passion and creativity in a photo for the chance to win a visit from an NFL player to your dairy farm. In addition to the national contest, Mid-Atlantic Dairy Association will select two local winners from submissions made within our service region. The winners will be contacted shortly after the drawing to receive four tickets each to a football game hosted by the Philadelphia Eagles or the Pittsburgh Steelers.

The rules of the photo contest are simple:

  • Get your family and employees in on the act by wearing your favorite NFL team’s jerseys and other gear.
  • Involve your cows by covering them in a team blanket or some other tasteful gear.
  • Cows should be portrayed in a manner consistent with their natural environment that showcases your daily commitment to their comfort and care.
  • Decorate your barn in NFL colors, team banners or posters.
  • Send your festive photos in a JPEG file along with your name, address and telephone number to Stephanie Beeman at sbeeman@milk4u.org by September 14, 2012. Previous winners are not eligible to win the contest again so that other dairy advocates have a chance to earn a prize.

The final step is to vote for your favorite photo. In mid-September, a website link will be provided on www.dairyspot.com where farmers, industry representatives and others can vote on their favorite photo between Sept. 17 and Oct. 12, 2012. Remember to vote frequently.

Fuel Up to Play 60, developed by the National Dairy Council® in partnership with the National Football League and in collaboration with the U.S. Department of Agriculture, encourages students to consume nutrient-rich foods (including low-fat and fat-free dairy) and achieve at least 60 minutes of physical activity every day. More than 70,000 U.S. schools across the country participate in Fuel Up to Play 60.

Since its launch in 2009, data shows that schools are making progress in promoting healthier eating habits – including the consumption of dairy – and increasing physical activity among students. Approximately 2.9 million students in the Mid-Atlantic region are actively involved in the program by helping to plan, lead, implement or participate in peer-to-peer promotions, events and in-school change strategies.

For information about checkoff, visit www.dairycheckoff.com. For information about Fuel Up to Play 60, visit www.fueluptoplay60.com.

Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for U.S.-produced dairy products on behalf of Mid-Atlantic dairy farmers. For more information, visit www.dairyspot.com.

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Recent Press Releases

Dairy Industry Applauds White House Strategy for Methane Emissions Reduction

ROSEMONT, Ill. – America’s dairy farmers, cooperatives, processors, manufacturers, and other industry leaders applaud today’s announcement by the White House of a Biogas and Energy Roadmap to reduce methane emissions from agriculture.

In its announcement, the White House formally cited the work of the Innovation Center for U.S. Dairy’s Sustainability Council, whose efforts in part include a partnership with the U.S. Department of Agriculture to proactively reduce greenhouse gas emissions, including methane.

“This announcement validates the path the dairy industry is on – one focused on proactive incentives that can increase farm income, not punitive regulations that would add more costs,” said Jim Mulhern, president and chief executive officer of the National Milk Producers Federation, which develops and carries out policies that advance the well-being of dairy farmers and the cooperatives they own. “Because of our recent efforts and farmers’ long-standing environmental stewardship, the White House strategy for agriculture includes a commitment to cost-effective, voluntary actions to reduce methane emissions through partnerships and programs.”

A Biogas and Energy Roadmap will be developed in partnership with the dairy industry to accelerate the adoption of biogas systems and other cost-effective technologies. For example, the recovery of nitrogen and phosphorus, valuable soil nutrients, has the potential to make these systems revenue-enhancing for dairy farms of all sizes. The roadmap will help the industry seize these opportunities by:

  • Breaking down inter-governmental agency barriers, providing dairy operations access to resources because it formally recognizes biogas systems as a proven and effective technology to mitigate environmental risks;
  • Stimulating and accelerating research to advance technologies, such as for extracting nutrients from food waste and manure; and
  • Attracting additional third-party investment, both financial and technical, to support the U.S. Dairy Sustainability Commitment.

Through the Innovation Center, the dairy industry ramped up its efforts to build business value while reducing environmental impact across the value chain more than five years ago. These efforts provide a way for dairy farm families to turn environmental risks into new revenue streams, and demonstrate farmers’ ongoing commitment to being even better neighbors.

“This is great news for America’s dairy farm families of all sizes across the country,” said Tom Gallagher, chief executive officer of the Innovation Center for U.S. Dairy, which brings together leaders of dairy farmer organizations, cooperatives, processors, manufacturers, and brands to foster innovation. “For decades, dairy farmers have demonstrated a commitment to environmental stewardship, and adopting new practices and technologies along the path to continuous improvement. Our work continues.”

In 2009, the dairy industry established a voluntary goal to reduce its carbon footprint by 25 percent by 2020, and projects are underway across the value chain to accomplish the goal.

Biogas systems have been singled out because of the significant potential they have to help address methane, which are the single largest source of dairy’s greenhouse gas emissions. These systems recycle cow manure and food waste into valuable co-products like fertilizer, renewable energy and cow bedding. New technologies can optimize this potential and deliver economic benefits to dairy farms and those they work with, as well as the communities in which they operate.

“The roadmap makes good sense – not just for dairy, but for rural communities that realize economic benefits, including job creation, through innovation,” Gallagher said.

To learn more about the U.S. Dairy Sustainability Commitment, the reduction goal or the projects and tools currently available, visit USDairy.com/Sustainability.

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Innovation Center for U.S. Dairy® is a forum for the dairy industry to work together pre-competitively to address barriers and opportunities to foster innovation and increase sales. The Innovation Center aligns the collective resources of the industry against common priorities to offer consumers nutritious dairy products and ingredients, and promote the health of people, communities, the planet and the industry. The Board of Directors for the Innovation Center includes dairy industry leaders representing key producer organizations, dairy cooperatives, processors, manufacturers and brands. The Innovation Center is staffed by Dairy Management Inc™. Visit USDairy.com for more information about the Innovation Center for U.S. Dairy.

Local Dairy Checkoff Organizations Re-Elect Officers

PHILADELPHIA (March 31, 2014) – The Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program (PDPP) board of directors recently elected officers for the 2014 term during their annual reorganization meeting.  Vernon Horst of Chambersburg, Pa., was re-elected chairman of the Mid-Atlantic Dairy Association board, and Harold Shaulis of Somerset, Pa., was re-elected to lead the Pennsylvania Dairy Promotion Program. Read more

College Scholarships Available for Dairy Majors

PHILADELPHIA (March 20, 2014) – Dairy Management, Inc.™, which manages the national dairy checkoff program, and the National Dairy Shrine are now accepting scholarship applications from graduating high school seniors and undergraduate college students who have an interest in pursuing a career in the dairy industry. Read more

Recipes Sought for New ‘Dairy Comfort Cookbook’

PHILADELPHIA (March 14, 2014) – Calling all dairy farmer cooks – your recipe could be featured in a new cookbook! The “Dairy Comfort Cookbook” is being created by Dairy Management Inc. (DMI) and will debut in June 2015 to coincide with the 100th anniversary of National Dairy Council. Read more

BALTIMORE RAVENS HALOTI NGATA KICKS OFF “IT STARTS WITH SCHOOL BREAKFAST” CAMPAIGN WITH CONOWINGO ELEMENTARY SCHOOL STUDENTS

WHO: Haloti Ngata, Defensive Tackle for the Baltimore Ravens

WHAT: Breakfast is crucial to students’ physical health and academic success, but millions of kids aren’t eating this important meal. In an effort to increase access to breakfast for all students, Fuel Up to Play 60, with the support of Share Our Strength’s No Kid Hungry campaign, is launching the “It Starts With School Breakfast” campaign. The campaign will empower students and families to lead change in their own schools and communities, increase school breakfast awareness and participation, and provide resources to help all kids start each day with the fuel they need to help them succeed. Read more

WASHINGTON REDSKINS REED DOUGHTY JOINS LOVETTSVILLE ELEMENTARY SCHOOL STUDENTS TO KICK OFF THE “IT STARTS WITH SCHOOL BREAKFAST” CAMPAIGN

WHO: Reed Doughty, Safety for the Washington Redskins

WHAT: Breakfast is crucial, but millions of kids aren’t eating this important meal. Research shows that healthy students are better students; however, too many kids are showing up to school hungry. In an effort to increase access to breakfast for all students, Fuel Up to Play 60, with the support of Share Our Strength’s No Kid Hungry campaign, is launching the “It Starts With School Breakfast” campaign. The campaign will empower students and families to lead change in their own schools and communities, increase school breakfast awareness and participation, and provide resources to help all kids start each day with the fuel they need to help them succeed. Read more

PITTSBURGH STEELERS’ KELVIN BEACHUM JOINS WATTSBURG AREA ELEMENTARY CENTER STUDENTS TO KICK OFF

“IT STARTS WITH SCHOOL BREAKFAST” CAMPAIGN

WHO:  Kelvin Beachum, Offensive Lineman for the Pittsburgh Steelers

WHAT: Breakfast is crucial to students’ physical health and academic success, but millions of kids aren’t eating this important meal. To increase access to breakfast for all students, Fuel Up to Play 60, with the support of Share Our Strength’s No Kid Hungry campaign and Dean Foods, is launching the “It Starts With School Breakfast” campaign. The campaign will empower students and families to lead change in their own schools and communities, increase school breakfast awareness and participation, and provide resources to help all kids start each day with the fuel they need to help them succeed. Read more

PITTSBURGH STEELERS’ KELVIN BEACHUM JOINS AIKEN ELEMENTARY SCHOOL STUDENTS TO KICK OFF KICK OFF THE “IT STARTS WITH SCHOOL BREAKFAST” CAMPAIGN

WHO: Kelvin Beachum, Offensive Lineman for the Pittsburgh Steelers

WHAT: Breakfast is crucial to students’ physical health and academic success, but millions of kids aren’t eating this important meal. In an effort to increase access to breakfast for all students, Fuel Up to Play 60, with the support of Share Our Strength’s No Kid Hungry campaign, is launching the “It Starts With School Breakfast” campaign. The campaign will empower students and families to lead change in their own schools and communities, increase school breakfast awareness and participation, and provide resources to help all kids start each day with the fuel they need to help them succeed. Read more

PHILADEPHIA EAGLES KICK OFF “IT STARTS WITH SCHOOL BREAKFAST” CAMPAIGN WITH EDGEWOOD ELEMENTARY SCHOOL STUDENTS

WHAT: Breakfast is crucial to students’ physical health and academic success, but millions of kids aren’t eating this important meal. To increase access to breakfast for all students, Fuel Up to Play 60, with the support of Share Our Strength’s No Kid Hungry campaign and Dean Foods, is launching the “It Starts With School Breakfast” campaign. The campaign will empower students and families to lead change in their own schools and communities, increase school breakfast awareness and participation, and provide resources to help all kids start each day with the fuel they need to help them succeed. Read more

WOODROW WILSON MIDDLE SCHOOL STUDENTS CELEBRATE WIN FOR MAKING THEIR MOVE IN NATIONAL VIDEO CONTEST

Winning Fuel Up to Play 60 School Receives $2,500 Grant from Quaker® Oats for Getting Active to Fuel Healthy Living

WHO: Students and faculty at Woodrow Wilson Middle School received a $2,500 grant as a first prize winner in the Quaker and Fuel Up to Play 60 Make Your Move Video Contest. Read more

MID-ATLANTIC DAIRY ASSOCIATION GIVES OVER $9,000 IN FUEL UP TO PLAY 60 GRANTS TO LOCAL SCHOOLS

WHAT: Mid-Atlantic Dairy Association donates $9,120 in Fuel Up to Play 60 grants to local schools in western Pennsylvania. Fuel Up to Play 60 is a program that encourages students to get active for a healthier future. Read more

Pennsylvania Dairy Promotion Program Offers Two College Scholarships

PHILADELPHIA (February 18, 2014) – Applications are now being accepted for two college scholarships provided by the Pennsylvania Dairy Promotion Program. The scholarships are offered to full-time undergraduate students enrolled in the dairy science program at Delaware Valley College or the food marketing program at Saint Joseph’s University. Read more

Local Dairy Promotion Grants Available

PHILADELPHIA (February 13, 2014) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are pleased to provide grassroots promotion grants of up to $250 for local dairy promotion efforts. Dairy farmers planning to conduct local dairy promotion events in 2014 are encouraged to apply soon. Grants are available on a first-come, first-serve basis. Read more

Mid-Atlantic Dairy Association donates $1,420 in Fuel Up to Play 60 funds to Kiski Intermediate School

VANDERGRIFT (February 10, 2014) – Kiski Intermediate School recently received $1,420 in grant funding from Mid-Atlantic Dairy Association to support its Fuel Up to Play 60 program, a student–led initiative created by National Dairy Council® and the National Football League® that empowers students to make healthy lifestyle choices at school. The program is sponsored locally by Mid-Atlantic Dairy Association, a regional affiliate of National Dairy Council. Read more

Dairy Checkoff Partnerships Grow 2013 Sales

PHILADELPHIA (January 3, 2014) – The dairy checkoff’s strategy of working with partners grew category-wide, sustainable dairy sales in 2013. Read more

1,000-Pound Butter Sculpture Commemorates 60 Years of Milkshakes Unveiled at 2014 PA Farm Show

HARRISBURG (January 2, 2014) – A sculpture made from nearly 1,000 pounds of butter was unveiled today at the Pennsylvania Farm Show, celebrating the 60th anniversary of the show’s iconic milkshake served by the Pennsylvania Dairymen’s Association. Read more

Local Schools Earned Over $60,000 in BRAX Fuel Up Cups Fundraising Contest

Made possible by Mid-Atlantic Dairy Association, the NFL and Fuel Up to Play 60 

(December 17, 2013)

WHAT: Fourteen schools in the Mid-Atlantic region participated in the BRAX Fuel Up Cups Fall Contest and those schools raised $60,426.75 to support health and wellness initiatives at their schools. Read more

Briggs Chaney Middle School Students visit Woodbourne Creamery to study complex processes and sustainability

(December 16, 2013)

WHAT: Thirty 8th grade students from Briggs Chaney Middle School in Montgomery County, MD will tour Woodbourne Creamery at Rock Hill Orchard in Mount Airy, MD to study their robotic milking system.  The students will learn what it takes to mange a modern farm, and utilize their on-the-farm experience to write reports on cow care, milk production and sustainability practices. Read more

BALTIMORE RAVENS’ PLAYER RAY RICE SURPRISES STUDENTS AT DAVIDSONVILLE ELEMENTARY SCHOOL

Ravens and Other NFL Teams ‘Fuel Up to Play 60’

WHAT: Baltimore Ravens’ Ray Rice will make a surprise appearance on Dec. 3 at Davidsonville Elementary School in Anne Arundel County, Md. to reward the school for reaching ‘Touchdown School’ status with Fuel Up to Play 60, a program that encourages students to get active for a healthier future.  Rice will share tips to help students get moving for at least 60 minutes a day. Read more

Local Dairy Farmers Make a Move with Fuel Up to Play 60

PHILADELPHIA (November 22, 2013) –Two Mid-Atlantic dairy farmers recently partnered with Mid-Atlantic Dairy Association and  National Football League (NFL®)  players to launch the Fuel Up to Play 60 “Make Your Move” contest in which winning schools will receive grants to promote healthy eating and physical fitness. Read more

3,400 MORE CHILDREN EAT BREAKFAST DAILY IN ANNE ARUNDEL COUNTY PUBLIC SCHOOLS DUE TO $100,000 IN GRANTS

Baltimore Ravens Ray Rice will visit school to promote school breakfast.

WHO: Ray Rice, Baltimore Ravens Running Back

WHAT: Three out of five Maryland public school teachers (63%) say they have children in their classrooms that regularly come to school hungry because they’re not getting enough to eat at home. Hungry students have trouble focusing on school work, lack concentration and motivation. The school breakfast program can help, but only about half of Maryland students who are getting a free or reduced-price school lunch are also getting a school breakfast. Read more

McDonald’s Thanks the Nation’s Early Risers: Dairy Farmers

Dairy Farmers Recognized for Contributions to Providing Safe, Wholesome Milk

PHILADELPHIA (November 18, 2013) – You have to get up pretty early to provide the milk that allows McDonald’s® to have cheese for its breakfast sandwiches, milk for its coffee drinks and yogurt in its smoothies. Read more

Mid-Atlantic Dairy Association Meets Governor Corbett

Mid-Atlantic Dairy Association staff poses with Governor Corbett at the School Breakfast Summit. At this event, a broad range of school and community stakeholders discussed implementing “Breakfast in the Hallway” and “Breakfast in the Classroom” programs in schools. Read more

Dairy Checkoff Launches New Web Site

PHILADELPHIA (October 21, 2013) – The dairy checkoff has launched a new website – www.dairy.org – that helps tell the national dairy checkoff and Dairy Management Inc.™ (DMI) story in a centralized fashion. Read more

Pennsylvania Dairy Promotion Program Awards College Scholarships

PHILADELPHIA (August 5, 2013) – The Pennsylvania Dairy Promotion Program has awarded its 2013 Dairy Science Scholarship to Rose Guerrette, a student at Delaware Valley College, and its 2013 Food Marketing Scholarship to Christine Toner, a student at Saint Joseph’s University. Read more

‘Your Milk Comes from a Good Place’ Farm Signs Available to Dairy Farmers

PHILADELPHIA (July 30, 2013) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are pleased to offer new “Your Milk Comes from a Good Place” farm signs to dairy farmers in the Mid-Atlantic region.

Read more

‘Mooofins’ Win Dairy Research Institute’s New Product Competition

Penn State University Food Science Product Development Team Creates Winning Entry

PHILADELPHIA (July 30, 2013) – “Mooofins,” a dairy-based, high-protein breakfast food was announced as the winner in the annual New Product Competition at the American Dairy Science Association annual meeting in early July. The contest was hosted by the Dairy Research Institute®, which is primarily funded through the national dairy checkoff program. Read more

Colossal Sundae at Please Touch Museum is Dairy Delicious

PHILADELPHIA (June 28, 2013) – Pennsylvania’s dairy promotion organizations celebrated June Dairy Month with the creation of a colossal ice cream sundae built at Please Touch Museum in Philadelphia on Saturday. Read more

Giant Sundae in Harrisburg Commemorates 76th June Dairy Month

PHILADELPHIA (June 6, 2013) – Pennsylvania’s dairy promotion organizations celebrated June Dairy Month with the creation of a colossal ice cream sundae built during the Family Favorites Festival in Harrisburg today. Read more

Philadelphia Eagles Host Skills Clinic for Local Schools with Player Arrelious Benn

PHILADELPHIA (May 16, 2013) – The Philadelphia Eagles, along with Mid-Atlantic Dairy Association, will be holding a skills clinic on Friday, May 17, for students from local elementary schools at the Eagles training facility. The event is part of the Fuel Up to Play 60 program, a youth-led nutrition and fitness initiative aimed at addressing childhood obesity. During the event, Arrelious Benn will lead students through several stretches and drills while talking about the importance of physical activity and a healthy diet. Read more

Dairy Promotion Placemats Available through Dairy Checkoff

PHILADELPHIA (May 10, 2013) – Looking for a new way to promote the dairy industry? Placemats with informative dairy messages are available from Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program to use at consumer events. Read more

Farm Comes to City at Please Touch Museum First Wednesday Event

PHILADELPHIA (April 22, 2013) – Dairy farmer Deborah Kurtz of Elverson helped bring the farm to the city as part of the Please Touch Museum’s First Wednesday event on April 3. Kurtz worked with Mid Atlantic Dairy Association on this special monthly event which draws families from Philadelphia and the surrounding area. Read more

Local Dairy Checkoff Boards of Directors Elect Officers

PHILADELPHIA (April 11, 2013) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program board of directors recently elected officers for the 2013 term, welcomed new members, and recognized members for years of service. Read more

Gail Street Joins Mid-Atlantic Dairy Association Staff

PHILADELPHIA (March 4, 2013) – Mid-Atlantic Dairy Association is pleased to announce Gail Street as Vice President of Marketing Communications. In this newly-created position, Street will oversee the Marketing Communications team and educate consumers on the value of dairy products by integrating nutritional information, marketing communications and public relations, as well as traditional and social media. Additionally, the team will work closely with others in the organization to produce and execute a fully-integrated communications program for the organization. Read more

Mid-Atlantic Dairy Association Joins Maryland Partnership to End Childhood Hunger

PHILADELPHIA (March 4, 2013) – Maryland Governor Martin O’Malley has included $1.8 million in the fiscal year 2014 budget towards expanding Maryland Meals for Achievement, a program that feeds breakfast to students. Read more

Dairy Checkoff Hosts Issues Preparation Workshop at Pa. Dairy Summit

PHILADELPHIA (February 26, 2013) – Mid-Atlantic Dairy Association and American Dairy Association and Dairy Council, Inc. co-sponsored a session on “Understanding and Preparing for Animal Activism” at the 2013 Pennsylvania Dairy Summit to help dairy farmers better understand how and why these investigations are effective and how to proactively prepare for and prevent such an investigation on their dairy farm. Read more

Pennsylvania Dairy Promotion Program Offers Two Scholarships

PHILADELPHIA (February 22, 2013) – Applications are now being accepted for two college scholarships provided by the Pennsylvania Dairy Promotion Program. The scholarships are offered to full-time undergraduate students enrolled in the dairy science program at Delaware Valley College or the food marketing program at Saint Joseph’s University. Read more

Mid-Atlantic Dairy Association Offers ‘Mustaches on a Stick’ Photos and More at the 2013 Pennsylvania Farm Show

PHILADELPHIA (January 4, 2012) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program will be offering several promotions and activities at the 2013 Pennsylvania Farm Show, which kicks off on Saturday, Jan. 5, and runs through Saturday, Jan. 12. The Pennsylvania Farm Show is the largest indoor agricultural exposition in the country, with nearly 6,000 animals, 10,000 competitive exhibits and 300 commercial exhibits. Read more

1,000-Pound Butter Sculpture Showcasing Local Agriculture Products Unveiled at 2013 PA Farm Show

Harrisburg (January 3, 2012)- A sculpture made from nearly 1,000 pounds of butter was unveiled today at the Pennsylvania Farm Show, paying tribute to Pennsylvania’s diverse agriculture industry. Read more

Entries for 2013 Pro Bowl Prize Package Drawing Due Dec. 1

Mid-Atlantic Dairy Farmers Encouraged to Enter Contest

PHILADELPHIA (November 16, 2012) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program remind dairy farmers that they have until Dec. 1, 2012, to submit an entry to win a prize package to the 2013 Pro Bowl in Honolulu, Hawaii. The drawing is made possible through the Fuel Up to Play 60 partnership with the National Football League® and National Dairy Council®. Read more

Dairy Promotion Placemats Available through Dairy Checkoff

PHILADELPHIA (November 16, 2012) – Looking for a new way to promote the dairy industry? Placemats with informative dairy messages are now available from Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Read more

Local Dairy Grant Helps Runners Promote Milk

PHILADELPHIA (November 12, 2012)– Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program awarded a local dairy promotion grant to Kilby Creamery to help its Udderly Nuts race team promote milk during the Ragnar Relay in Washington, D.C., earlier this fall.  Read more

Debra Spurrier Is New Scheduler for Dairy Checkoff’s Dairy Farmer Speakers Bureau

PHILADELPHIA (November 5, 2012) –Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are pleased to announce Debra Spurrier, Swanton, Md., as the new scheduler for the Dairy Farmer Speakers Bureau, a program funded through dairy checkoff that trains and empowers farmers to share their story with civic and community organizations. Read more

Dairy Producer Leaders Applaud Industry Collaboration to Grow Sales and Enhance Image

PHILADELPHIA (November 1, 2012) – The dairy checkoff’s strategy of working with powerful partners is helping to “secure dairy’s future” by contributing to billions of additional pounds of milk sales and enhancing dairy’s image. Read more

Mid-Atlantic Dairy Farmers Invited to Enter 2013 Pro Bowl Prize Package Drawing

PHILADELPHIA (October 26, 2012) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program invite dairy farmers to submit an entry to win a prize package to the 2013 Pro Bowl in Honolulu, Hawaii. The drawing is made possible through the Fuel Up to Play 60 partnership with the National Football League® and National Dairy Council®. Read more

Pennsylvania Dairy Promotion Program Names Harold Shaulis Chairman

PHILADELPHIA (September 13, 2012) – Pennsylvania Dairy Promotion Program recently named Harold Shaulis, Somerset, Pa., as chairman of the board of directors. In this position, Shaulis will guide the programs of the Pennsylvania Dairy Promotion Program to build demand for and sales of milk and dairy products and bolster the image of the dairy industry. Read more

New Website Helps Tell Dairy’s Story

PHILADELPHIA (September 12, 2012) – Dairy checkoff has launched a new website – www.DairyGood.org –to help tell dairy’s story among consumers and thought leaders. Read more

Dairy Checkoff Hosts ‘Show Your Pride’ Producer Photo Contest

Deadline to Enter is Sept. 14, 2012

PHILADELPHIA (August 14, 2012) – Dairy farmers have an opportunity to show their enthusiasm for the dairy industry, Fuel Up to Play 60 and the National Football League® during the third annual “Show Your Pride” producer photo contest, which is sponsored by the dairy checkoff. Read more

Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program Invite Dairy Farmers to Visit the Checkoff Booth at Ag Progress Days

PHILADELPHIA (August 7, 2012) –Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program invite dairy farmers to visit their booth at Ag Progress Days to learn more about dairy checkoff programs and the ongoing consumer education campaign “Your Milk Comes from a Good Place.” Read more

Nicole Hood Awarded First Pennsylvania Dairy Promotion Program Dairy Science Scholarship

PHILADELPHIA (July 16, 2012) – The Pennsylvania Dairy Promotion Program has awarded Nicole Hood of Frederick County, Pa., the 2012 Dairy Science Scholarship. The new $1,500 scholarship is funded by Pennsylvania’s dairy farmers through their dairy checkoff and was offered to full-time undergraduate students enrolled in the dairy science program at Delaware Valley College. Criteria included academic achievement, experience in the dairy industry and/or preference to marketing dairy foods as part of the student’s undergraduate work. Read more

Deidre Mihalik Awarded First Pennsylvania Dairy Promotion Program Food Marketing Scholarship

PHILADELPHIA (July 16, 2012) – The Pennsylvania Dairy Promotion Program has awarded Deidre Mihalik the 2012 Food Marketing Scholarship. The new $1,500 scholarship is funded by Pennsylvania’s dairy farmers through their dairy checkoff and was offered to full-time undergraduate students enrolled in the food marketing program at Saint Joseph’s University. Criteria included academic achievement, experience in the dairy industry and/or preference to marketing dairy foods as part of the student’s undergraduate work. Read more

General Mills School Grant Program Maximizes Checkoff Dollars

PHILADELPHIA (July 11, 2012) – Producers’ investment in the dairy checkoff is being maximized through their partnership with General Mills Foodservice by offering school grants designed to enhance breakfast programs. Read more

Dairy Promotion Groups Partner with McDonald’s® to Promote Dairy

PHILADELPHIA (July 5, 2012) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are pleased to partner with McDonald’s® to feature dairy-based menu items in a coupon booklet that will be distributed this summer throughout western Pennsylvania. Read more

Pennsylvania Dairy Promotion Program Offers Dairy Focused Scholarships

PHILADELPHIA (February 21, 2012) – Applications are now being accepted for two new college scholarships provided by the Pennsylvania Dairy Promotion Program. The scholarships are offered to full-time undergraduate students enrolled in the dairy science program at Delaware Valley College or the food marketing program at Saint Joseph’s University.  Read more

1,000-Pound Butter Sculpture Unveiled at 2012 PA Farm Show

Sculpture Celebrates 100th Anniversaries of 4-H, County Fair Association 

Harrisburg (January 6, 2012) – A sculpture crafted from nearly 1,000 pounds of butter was unveiled Jan. 6. as the centerpiece of the 96th Pennsylvania Farm Show, which opens Saturday, Jan. 7. Read more

Dairy Checkoff Unifies Industry to Drive 2011 Sales, Innovation

PHILADELPHIA (December 23, 2011) – The dairy checkoff’s strategic partnerships and strategy of working with and through the industry continued to drive sales in 2011, as evidenced by targeted partnerships with industry leaders and the work of the checkoff-led Innovation Center for U.S. Dairy®. Read more

Mid-Atlantic Farmers Offer ‘Free Groceries for a Year!’

Sweepstakes launches Jan. 3 at www.FarmersFeedUS.org

SALISBURY (Jan. 3, 2012) – Whoever said there’s no such thing as a free lunch has never met a Mid-Atlantic farmer. In fact, they are offering the chance for residents of Delaware, Maryland, Pennsylvania and Washington, D.C., to win a free breakfast, lunch and dinner by way of free groceries– for an entire year. Read more

Inaugural Exhibit Will Open Doors to Farming at the 2012 Pennsylvania Farm Show

Today’s Agriculture to Feature Modern Production Practices

PHILADELPHIA (Jan. 3, 2012) – Visitors to the 2012 Pennsylvania Farm Show, Jan. 7 to 14, can experience a new, innovative display that brings the farm to families. “Today’s Agriculture,” a 10,000 square foot exhibit, will help consumers understand more about how farmers feed a growing population by opening the doors to modern livestock and crop production. Read more

Dairy Farmers Invited to Tell Their Story

Dec. 13 Workshop Features Nationally Known Speaker

PHILADELPHIA (Nov. 11, 2011) – Dairy farmers and dairy advocates from the Mid-Atlantic region are invited to join the Telling Your Story program and attend a training workshop on Dec. 13 from 9:30 a.m. to 2:30 p.m. at The Penn Stater Conference Center Hotel in State College, Pa. Telling Your Story is the dairy checkoff program to train and empower farmers to share the dairy story with consumers. Read more

Mid-Atlantic Dairy Association Sponsors Turkey Hill Experience Exhibit

PHILADELPHIA (September 30, 2011) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are proud sponsors of the new Turkey Hill Experience, which opened this past summer to enthusiastic crowds. The Experience highlights the ice cream making process and the many contributions the dairy community has made toward the success of Turkey Hill Dairy.  Read more

Sustainability Awards to Highlight Excellence Across Dairy Supply Chain

Nominations Sought for New Awards Program

PHILADELPHIA (Sept. 16, 2011) – The Innovation Center for U.S. Dairy®, in affiliation with the Dairy Research Institute™, has announced the U.S. Dairy Sustainability Awards, a new program to recognize dairy farms, businesses and collaborative partnerships for efforts that deliver outstanding economic, environmental and/or social benefit, thus helping to advance sustainability of the dairy industry. The Innovation Center was established under the leadership of America’s dairy farmers through Dairy Management Inc.™ (DMI), the nonprofit organization that manages the producer checkoff program. Locally, the dairy checkoff is managed by Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Read more

Enter the ‘Show Your Pride’ Photo Contest and Win an NFL Player Visit

PHILADELPHIA (September 8, 2011) – Football season is here, and Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program invite dairy farmers to show their pride of the dairy industry and their favorite National Football League® (NFL) team through the “Show Your Pride” producer photo contest. The lucky winner will receive a visit from an NFL player! Entries are due Sept. 23, 2011. Read more

Grassroots Dairy Promotion Grants Available

PHILADELPHIA (August 23, 2011) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are offering grants of up to $250 to aid in local grassroots dairy promotion programs or events geared toward consumers. Read more

New Dairy Checkoff-Funded Research Proves Positive for Dairy Foods

PHILADELPHIA (August 5, 2011) – New research conducted through the Dairy Research Institute™, affiliated with the dairy checkoff program, shows positive benefits of consuming dairy foods. The Dairy Research Institute is funded by America’s dairy producers through the dairy checkoff program, along with other sponsors.  Read more

Savage to Coordinate Dairy Farmers Speakers Bureau

PHILADELPHIA (July 26, 2011) – Laurie Savage, a dairy farmer and communications professional from Dickerson, Md., will serve as the new scheduler for the Dairy Farmers Speakers Bureau, a program funded through the dairy checkoff program. More than 40 dairy producers have been trained through the speakers bureau to speak to community and civic groups about their role as dairy farmers in the local community. Read more

Dairy Checkoff Resources Help Farmers Share Their Story

PHILADELPHIA (June 3, 2011) – The farmer-funded diary checkoff provides tools and resources to help farmers share their story with consumers on how they care for their animals and the environment while producing wholesome, nutritious milk. Read more

Eagles’ SWOOP and Former Player Tra Thomas Host Fuel Up to Play 60 Eagles Skills Clinic

PHILADELPHIA (April 9, 2011) – Philadelphia Eagles mascot SWOOP and former offensive tackle Tra Thomas hosted a Philadelphia Eagles Fuel Up to Play 60 skills clinic at the Philadelphia Eagles NovaCare Complex today to reward students for their participation in Fuel Up to Play 60, a youth-led nutrition and fitness initiative aimed at tackling childhood obesity. Read more

Mid-Atlantic Dairy Association Awards Fuel Up to Play 60 Grants to Schools

PHILADELPHIA (March 28, 2011) – Mid-Atlantic Dairy Association recently awarded more than $50,133 to 28 schools to support Fuel Up to Play 60, a national in-school health and wellness program that encourages children to eat nutrient-rich food and have at least 60 minutes of physical activity every day. Fuel Up to Play 60 was launched by the National Dairy Council and the National Football League, in collaboration with the United States Department of Agriculture. Read more

Steelers’ Charlie Batch Scores Points at Erie Elementary Schools with Visits Supporting the Fuel Up to Play 60 Program

PHILADELPHIA (February 15, 2011) – Pittsburgh Steelers quarterback Charlie Batch visited both Iroquois Elementary School and Wattsburg Area Elementary Center in Erie on Feb. 15 to reward students for participating in Fuel Up to Play 60, a youth-led nutrition and fitness initiative aimed at tackling childhood obesity. Read more

National Dairy Board Scholarship Applications Now Being Accepted

PHILADELPHIA (January 25, 2011) - Applications are being accepted for 20 college scholarships that are awarded by America’s dairy farmers, through the National Dairy Promotion and Research Board (NDB). NDB funds, in part, Dairy Management Inc.™, which manages the national dairy checkoff program. Read more

Dairy Farming Website Adds New Features

PHILADELPHIA (January 24, 2011) – The producer-funded www.dairyfarmingtoday.org website, which aims to educate the public about how America’s dairy producers care for their animals and the land to provide safe and nutritious dairy products, has undergone updates and renovations that will better allow farmers and the industry to tell dairy’s story to consumers. Read more