Dairy Checkoff Hosts ‘Show Your Pride’ Producer Photo Contest
Deadline to Enter is Sept. 14, 2012
PHILADELPHIA (August 14, 2012) – Dairy farmers have an opportunity to show their enthusiasm for the dairy industry, Fuel Up to Play 60 and the National Football League® during the third annual “Show Your Pride” producer photo contest, which is sponsored by the dairy checkoff.
Capture your passion and creativity in a photo for the chance to win a visit from an NFL player to your dairy farm. In addition to the national contest, Mid-Atlantic Dairy Association will select two local winners from submissions made within our service region. The winners will be contacted shortly after the drawing to receive four tickets each to a football game hosted by the Philadelphia Eagles or the Pittsburgh Steelers.
The rules of the photo contest are simple:
- Get your family and employees in on the act by wearing your favorite NFL team’s jerseys and other gear.
- Involve your cows by covering them in a team blanket or some other tasteful gear.
- Cows should be portrayed in a manner consistent with their natural environment that showcases your daily commitment to their comfort and care.
- Decorate your barn in NFL colors, team banners or posters.
- Send your festive photos in a JPEG file along with your name, address and telephone number to Stephanie Beeman at firstname.lastname@example.org by September 14, 2012. Previous winners are not eligible to win the contest again so that other dairy advocates have a chance to earn a prize.
The final step is to vote for your favorite photo. In mid-September, a website link will be provided on www.dairyspot.com where farmers, industry representatives and others can vote on their favorite photo between Sept. 17 and Oct. 12, 2012. Remember to vote frequently.
Fuel Up to Play 60, developed by the National Dairy Council® in partnership with the National Football League and in collaboration with the U.S. Department of Agriculture, encourages students to consume nutrient-rich foods (including low-fat and fat-free dairy) and achieve at least 60 minutes of physical activity every day. More than 70,000 U.S. schools across the country participate in Fuel Up to Play 60.
Since its launch in 2009, data shows that schools are making progress in promoting healthier eating habits – including the consumption of dairy – and increasing physical activity among students. Approximately 2.9 million students in the Mid-Atlantic region are actively involved in the program by helping to plan, lead, implement or participate in peer-to-peer promotions, events and in-school change strategies.
For information about checkoff, visit www.dairycheckoff.com. For information about Fuel Up to Play 60, visit www.fueluptoplay60.com.
Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for U.S.-produced dairy products on behalf of Mid-Atlantic dairy farmers. For more information, visit www.dairyspot.com.
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Recent Press Releases
BALTIMORE RAVENS’ PLAYER RAY RICE SURPRISES STUDENTS AT DAVIDSONVILLE ELEMENTARY SCHOOL
Ravens and Other NFL Teams ‘Fuel Up to Play 60’
WHAT: Baltimore Ravens’ Ray Rice will make a surprise appearance on Dec. 3 at Davidsonville Elementary School in Anne Arundel County, Md. to reward the school for reaching ‘Touchdown School’ status with Fuel Up to Play 60, a program that encourages students to get active for a healthier future. Rice will share tips to help students get moving for at least 60 minutes a day.
“Davidsonville Elementary is so honored to receive the Touchdown School Award for the 2012-2013 school year. The entire school community has been focused on wellness for multiple years,” said Principal Jean Marie Hofstetter. “We have emphasized healthy eating and the importance of staying active. Credit goes to our PE teacher, Erin Madden, for creating an instructional program reflective of our beliefs and Kelly Jones, our cafeteria manager, for increasing the nutritional value of our school meals. Davidsonville boys and girls support Fuel Up to Play 60 and welcome Ray Rice to our school,” Hofstetter said.
“The Davidsonville community is so excited to have Ray Rice make an appearance at our school,” said Erin Madden, PE teacher at Davidsonville Elementary. “We have worked very hard to promote eating healthy and getting active through programs such as the Mighty Milers, running club, after-school yoga and after-school nutrition/cooking classes. The Fuel Up to Play 60 program has inspired students, parents and teachers to create new ways to get active in the community,” Madden said.
Fuel Up to Play 60 created by National Dairy Council and the National Football League (NFL) in collaboration with the U.S. Department of Agriculture (USDA), empowers youth to take action to improve nutrition and physical activity at their school
Mid-Atlantic Dairy Association believes Fuel Up to Play 60 is helping the next generation develop life-long healthy habits by adding tasty, nutritious foods like low-fat and fat-free dairy products, fruits, vegetables and whole grains to school meals and encouraging play for at least 60 minutes a day.
Visit www.FuelUpToPlay60.com for more information about how to become a ‘Touchdown School’.
WHERE: Davidsonville Elementary School, 962 W Central Ave, Davidsonville, MD 21035 (410) 222-1655 office
WHEN: Tuesday, December 3, 2013 1:45pm – 2:45pm
INTERVIEWS: Baltimore Ravens running back Ray Rice will be available for interviews from 2:30pm – 2:45pm.
Mid-Atlantic Dairy Association is one of 19 state and regional promotion organizations working under the umbrella of the United Dairy Industry Association. It is the local affiliate of the National Dairy Council®, which has been conducting nutrition education and nutrition research programs since 1915. For more information, visit www.dairyspot.com.
Ray Rice’s appearance was scheduled by NFL PLAYERS Inc., the marketing and licensing subsidiary of the NFL Players Association.
Local Dairy Farmers Make a Move with Fuel Up to Play 60
PHILADELPHIA (November 22, 2013) –Two Mid-Atlantic dairy farmers recently partnered with Mid-Atlantic Dairy Association and National Football League (NFL®) players to launch the Fuel Up to Play 60 “Make Your Move” contest in which winning schools will receive grants to promote healthy eating and physical fitness. Read more
3,400 MORE CHILDREN EAT BREAKFAST DAILY IN ANNE ARUNDEL COUNTY PUBLIC SCHOOLS DUE TO $100,000 IN GRANTS
Baltimore Ravens Ray Rice will visit school to promote school breakfast.
WHO: Ray Rice, Baltimore Ravens Running Back
WHAT: Three out of five Maryland public school teachers (63%) say they have children in their classrooms that regularly come to school hungry because they’re not getting enough to eat at home. Hungry students have trouble focusing on school work, lack concentration and motivation. The school breakfast program can help, but only about half of Maryland students who are getting a free or reduced-price school lunch are also getting a school breakfast. Read more
McDonald’s Thanks the Nation’s Early Risers: Dairy Farmers
Dairy Farmers Recognized for Contributions to Providing Safe, Wholesome Milk
PHILADELPHIA (November 18, 2013) – You have to get up pretty early to provide the milk that allows McDonald’s® to have cheese for its breakfast sandwiches, milk for its coffee drinks and yogurt in its smoothies. Read more
Mid-Atlantic Dairy Association Meets Governor Corbett
Mid-Atlantic Dairy Association staff poses with Governor Corbett at the School Breakfast Summit. At this event, a broad range of school and community stakeholders discussed implementing “Breakfast in the Hallway” and “Breakfast in the Classroom” programs in schools. Read more
‘Mooofins’ Win Dairy Research Institute’s New Product Competition
Penn State University Food Science Product Development Team Creates Winning Entry
PHILADELPHIA (July 30, 2013) – “Mooofins,” a dairy-based, high-protein breakfast food was announced as the winner in the annual New Product Competition at the American Dairy Science Association annual meeting in early July. The contest was hosted by the Dairy Research Institute®, which is primarily funded through the national dairy checkoff program. Read more
Philadelphia Eagles Host Skills Clinic for Local Schools with Player Arrelious Benn
PHILADELPHIA (May 16, 2013) – The Philadelphia Eagles, along with Mid-Atlantic Dairy Association, will be holding a skills clinic on Friday, May 17, for students from local elementary schools at the Eagles training facility. The event is part of the Fuel Up to Play 60 program, a youth-led nutrition and fitness initiative aimed at addressing childhood obesity. During the event, Arrelious Benn will lead students through several stretches and drills while talking about the importance of physical activity and a healthy diet. Read more
Farm Comes to City at Please Touch Museum First Wednesday Event
PHILADELPHIA (April 22, 2013) – Dairy farmer Deborah Kurtz of Elverson helped bring the farm to the city as part of the Please Touch Museum’s First Wednesday event on April 3. Kurtz worked with Mid Atlantic Dairy Association on this special monthly event which draws families from Philadelphia and the surrounding area. Read more
Gail Street Joins Mid-Atlantic Dairy Association Staff
PHILADELPHIA (March 4, 2013) – Mid-Atlantic Dairy Association is pleased to announce Gail Street as Vice President of Marketing Communications. In this newly-created position, Street will oversee the Marketing Communications team and educate consumers on the value of dairy products by integrating nutritional information, marketing communications and public relations, as well as traditional and social media. Additionally, the team will work closely with others in the organization to produce and execute a fully-integrated communications program for the organization. Read more
Dairy Checkoff Hosts Issues Preparation Workshop at Pa. Dairy Summit
PHILADELPHIA (February 26, 2013) – Mid-Atlantic Dairy Association and American Dairy Association and Dairy Council, Inc. co-sponsored a session on “Understanding and Preparing for Animal Activism” at the 2013 Pennsylvania Dairy Summit to help dairy farmers better understand how and why these investigations are effective and how to proactively prepare for and prevent such an investigation on their dairy farm. Read more
Pennsylvania Dairy Promotion Program Offers Two Scholarships
PHILADELPHIA (February 22, 2013) – Applications are now being accepted for two college scholarships provided by the Pennsylvania Dairy Promotion Program. The scholarships are offered to full-time undergraduate students enrolled in the dairy science program at Delaware Valley College or the food marketing program at Saint Joseph’s University. Read more
Entries for 2013 Pro Bowl Prize Package Drawing Due Dec. 1
Mid-Atlantic Dairy Farmers Encouraged to Enter Contest
PHILADELPHIA (November 16, 2012) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program remind dairy farmers that they have until Dec. 1, 2012, to submit an entry to win a prize package to the 2013 Pro Bowl in Honolulu, Hawaii. The drawing is made possible through the Fuel Up to Play 60 partnership with the National Football League® and National Dairy Council®. Read more
Local Dairy Grant Helps Runners Promote Milk
PHILADELPHIA (November 12, 2012)– Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program awarded a local dairy promotion grant to Kilby Creamery to help its Udderly Nuts race team promote milk during the Ragnar Relay in Washington, D.C., earlier this fall. Read more
Pennsylvania Dairy Promotion Program Names Harold Shaulis Chairman
PHILADELPHIA (September 13, 2012) – Pennsylvania Dairy Promotion Program recently named Harold Shaulis, Somerset, Pa., as chairman of the board of directors. In this position, Shaulis will guide the programs of the Pennsylvania Dairy Promotion Program to build demand for and sales of milk and dairy products and bolster the image of the dairy industry. Read more
Dairy Checkoff Hosts ‘Show Your Pride’ Producer Photo Contest
Deadline to Enter is Sept. 14, 2012
PHILADELPHIA (August 14, 2012) – Dairy farmers have an opportunity to show their enthusiasm for the dairy industry, Fuel Up to Play 60 and the National Football League® during the third annual “Show Your Pride” producer photo contest, which is sponsored by the dairy checkoff. Read more
Nicole Hood Awarded First Pennsylvania Dairy Promotion Program Dairy Science Scholarship
PHILADELPHIA (July 16, 2012) – The Pennsylvania Dairy Promotion Program has awarded Nicole Hood of Frederick County, Pa., the 2012 Dairy Science Scholarship. The new $1,500 scholarship is funded by Pennsylvania’s dairy farmers through their dairy checkoff and was offered to full-time undergraduate students enrolled in the dairy science program at Delaware Valley College. Criteria included academic achievement, experience in the dairy industry and/or preference to marketing dairy foods as part of the student’s undergraduate work. Read more
Deidre Mihalik Awarded First Pennsylvania Dairy Promotion Program Food Marketing Scholarship
PHILADELPHIA (July 16, 2012) – The Pennsylvania Dairy Promotion Program has awarded Deidre Mihalik the 2012 Food Marketing Scholarship. The new $1,500 scholarship is funded by Pennsylvania’s dairy farmers through their dairy checkoff and was offered to full-time undergraduate students enrolled in the food marketing program at Saint Joseph’s University. Criteria included academic achievement, experience in the dairy industry and/or preference to marketing dairy foods as part of the student’s undergraduate work. Read more
Pennsylvania Dairy Promotion Program Offers Dairy Focused Scholarships
PHILADELPHIA (February 21, 2012) – Applications are now being accepted for two new college scholarships provided by the Pennsylvania Dairy Promotion Program. The scholarships are offered to full-time undergraduate students enrolled in the dairy science program at Delaware Valley College or the food marketing program at Saint Joseph’s University. Read more
Dairy Checkoff Unifies Industry to Drive 2011 Sales, Innovation
PHILADELPHIA (December 23, 2011) – The dairy checkoff’s strategic partnerships and strategy of working with and through the industry continued to drive sales in 2011, as evidenced by targeted partnerships with industry leaders and the work of the checkoff-led Innovation Center for U.S. Dairy®. Read more
Mid-Atlantic Farmers Offer ‘Free Groceries for a Year!’
Sweepstakes launches Jan. 3 at www.FarmersFeedUS.org
SALISBURY (Jan. 3, 2012) – Whoever said there’s no such thing as a free lunch has never met a Mid-Atlantic farmer. In fact, they are offering the chance for residents of Delaware, Maryland, Pennsylvania and Washington, D.C., to win a free breakfast, lunch and dinner by way of free groceries– for an entire year. Read more
Inaugural Exhibit Will Open Doors to Farming at the 2012 Pennsylvania Farm Show
Today’s Agriculture to Feature Modern Production Practices
PHILADELPHIA (Jan. 3, 2012) – Visitors to the 2012 Pennsylvania Farm Show, Jan. 7 to 14, can experience a new, innovative display that brings the farm to families. “Today’s Agriculture,” a 10,000 square foot exhibit, will help consumers understand more about how farmers feed a growing population by opening the doors to modern livestock and crop production. Read more
Dairy Farmers Invited to Tell Their Story
Dec. 13 Workshop Features Nationally Known Speaker
PHILADELPHIA (Nov. 11, 2011) – Dairy farmers and dairy advocates from the Mid-Atlantic region are invited to join the Telling Your Story program and attend a training workshop on Dec. 13 from 9:30 a.m. to 2:30 p.m. at The Penn Stater Conference Center Hotel in State College, Pa. Telling Your Story is the dairy checkoff program to train and empower farmers to share the dairy story with consumers. Read more
Mid-Atlantic Dairy Association Sponsors Turkey Hill Experience Exhibit
PHILADELPHIA (September 30, 2011) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are proud sponsors of the new Turkey Hill Experience, which opened this past summer to enthusiastic crowds. The Experience highlights the ice cream making process and the many contributions the dairy community has made toward the success of Turkey Hill Dairy. Read more
Sustainability Awards to Highlight Excellence Across Dairy Supply Chain
Nominations Sought for New Awards Program
PHILADELPHIA (Sept. 16, 2011) – The Innovation Center for U.S. Dairy®, in affiliation with the Dairy Research Institute™, has announced the U.S. Dairy Sustainability Awards, a new program to recognize dairy farms, businesses and collaborative partnerships for efforts that deliver outstanding economic, environmental and/or social benefit, thus helping to advance sustainability of the dairy industry. The Innovation Center was established under the leadership of America’s dairy farmers through Dairy Management Inc.™ (DMI), the nonprofit organization that manages the producer checkoff program. Locally, the dairy checkoff is managed by Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Read more
Enter the ‘Show Your Pride’ Photo Contest and Win an NFL Player Visit
PHILADELPHIA (September 8, 2011) – Football season is here, and Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program invite dairy farmers to show their pride of the dairy industry and their favorite National Football League® (NFL) team through the “Show Your Pride” producer photo contest. The lucky winner will receive a visit from an NFL player! Entries are due Sept. 23, 2011. Read more
Grassroots Dairy Promotion Grants Available
PHILADELPHIA (August 23, 2011) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are offering grants of up to $250 to aid in local grassroots dairy promotion programs or events geared toward consumers. Read more
New Dairy Checkoff-Funded Research Proves Positive for Dairy Foods
PHILADELPHIA (August 5, 2011) – New research conducted through the Dairy Research Institute™, affiliated with the dairy checkoff program, shows positive benefits of consuming dairy foods. The Dairy Research Institute is funded by America’s dairy producers through the dairy checkoff program, along with other sponsors. Read more
Savage to Coordinate Dairy Farmers Speakers Bureau
PHILADELPHIA (July 26, 2011) – Laurie Savage, a dairy farmer and communications professional from Dickerson, Md., will serve as the new scheduler for the Dairy Farmers Speakers Bureau, a program funded through the dairy checkoff program. More than 40 dairy producers have been trained through the speakers bureau to speak to community and civic groups about their role as dairy farmers in the local community. Read more
Mid-Atlantic Dairy Association Awards Fuel Up to Play 60 Grants to Schools
PHILADELPHIA (March 28, 2011) – Mid-Atlantic Dairy Association recently awarded more than $50,133 to 28 schools to support Fuel Up to Play 60, a national in-school health and wellness program that encourages children to eat nutrient-rich food and have at least 60 minutes of physical activity every day. Fuel Up to Play 60 was launched by the National Dairy Council and the National Football League, in collaboration with the United States Department of Agriculture. Read more
National Dairy Board Scholarship Applications Now Being Accepted
PHILADELPHIA (January 25, 2011) - Applications are being accepted for 20 college scholarships that are awarded by America’s dairy farmers, through the National Dairy Promotion and Research Board (NDB). NDB funds, in part, Dairy Management Inc.™, which manages the national dairy checkoff program. Read more
Dairy Farming Website Adds New Features
PHILADELPHIA (January 24, 2011) – The producer-funded www.dairyfarmingtoday.org website, which aims to educate the public about how America’s dairy producers care for their animals and the land to provide safe and nutritious dairy products, has undergone updates and renovations that will better allow farmers and the industry to tell dairy’s story to consumers. Read more