Dairy Promotion

'Power of 3' Promotions

• Dairy Trivia. Work with local radio and television stations to develop an on-air contest offering dairy-related prizes. For example, announcers can ask dairy trivia questions and have listeners or viewers call in to win T-shirts or free products. Here are some sample trivia questions.
• 3-A-Day of Dairy. Give out samples of single-serve flavored milk drinks, tasty cheeses and yummy yogurt treats at community events. Display banners with the 3-A-Day logo.
• Meet and Greet. Have an ice cream social for the community or at your place of worship. Advertise it as a chance to meet the neighbors or for fellowship. At the social, provide information about dairy products and the local farming economy.
• 3-A-Day Display. Put together a 3-A-Day of Dairy exhibit featuring historical or modern items and display at a local mall, state fair or other event.
• We Salute You, Dairy Farmers. Work with the local newspaper on a special dairy salute section.