Grassroots Dairy Promotion
Summer is finally here, which marks one of the busiest times of year for grassroots promotions. If you are looking for activities to promote dairy, look no further!
Participate at Local Fairs: Serve milkshakes and ice cream at your local fair’s ice cream booth. This gives you a chance to talk with consumers and let them know all the wonderful things about dairy.
Meet and Greet: Have an ice cream social for your community at your local place of worship or at an event. Advertise as a chance to meet new people. Make sure you provide information about dairy products and the local farming economy.
Display: Ask a local store to hang a “got milk?®” banner or 3-A-Day™ of Dairy banner.
Fourth of July: Have a Fourth of July dairy party. Serve milk, cheese, yogurt and ice cream. While celebrating America’s independence also celebrate the American dairy families who provide the nation with dairy products.
Dairy Days: Offer tours of local dairy farms for groups, families or local day camps.
You are what you eat: Save the nutrition labels from the different foods you eat and drink. Look at each label to see how much calcium each food has. Try to figure out what else you could eat to get more calcium (hint: dairy products).
Shakes-and-Skates: Get out of the heat and onto the rink with a milkshake skating party. After rolling their blades, young ones will be anxious to quench their thirst for fuel and fun with a milkshake.