Sculpture Celebrates 100^th Anniversaries of 4-H, County Fair Association 

Harrisburg (January 6, 2012) – A sculpture crafted from nearly 1,000 pounds of butter was unveiled Jan. 6. as the centerpiece of the 96^th Pennsylvania Farm Show, which opens Saturday, Jan. 7. Read more

PHILADELPHIA (December 23, 2011) – The dairy checkoff’s strategic partnerships and strategy of working with and through the industry continued to drive sales in 2011, as evidenced by targeted partnerships with industry leaders and the work of the checkoff-led Innovation Center for U.S. Dairy®. Read more

Sweepstakes launches Jan. 3 at www.FarmersFeedUS.org

SALISBURY (Jan. 3, 2012) – Whoever said there’s no such thing as a free lunch has never met a Mid-Atlantic farmer. In fact, they are offering the chance for residents of Delaware, Maryland, Pennsylvania and Washington, D.C., to win a free breakfast, lunch and dinner by way of free groceries– for an entire year. Read more

Today’s Agriculture to Feature Modern Production Practices

PHILADELPHIA (Jan. 3, 2012) – Visitors to the 2012 Pennsylvania Farm Show, Jan. 7 to 14, can experience a new, innovative display that brings the farm to families. “Today’s Agriculture,” a 10,000 square foot exhibit, will help consumers understand more about how farmers feed a growing population by opening the doors to modern livestock and crop production. Read more

Dec. 13 Workshop Features Nationally Known Speaker

PHILADELPHIA (Nov. 11, 2011) – Dairy farmers and dairy advocates from the Mid-Atlantic region are invited to join the Telling Your Story program and attend a training workshop on Dec. 13 from 9:30 a.m. to 2:30 p.m. at The Penn Stater Conference Center Hotel in State College, Pa. Telling Your Story is the dairy checkoff program to train and empower farmers to share the dairy story with consumers. Read more

PHILADELPHIA (November 3, 2011) – The dairy checkoff is leading innovative, industry-wide research that is laying a foundation for increased sales.

To date, $58 million has been committed toward a $100 million research plan, including $45 million from non-checkoff sources. By having others commit to dairy-related research, checkoff priorities are accomplished in a way that allows for more and bigger research platforms, done in a faster timeframe. Read more

PHILADELPHIA (September 30, 2011) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are proud sponsors of the new Turkey Hill Experience, which opened this past summer to enthusiastic crowds. The Experience highlights the ice cream making process and the many contributions the dairy community has made toward the success of Turkey Hill Dairy.  Read more

Nominations Sought for New Awards Program

PHILADELPHIA (Sept. 16, 2011) – The Innovation Center for U.S. Dairy®, in affiliation with the Dairy Research Institute™, has announced the U.S. Dairy Sustainability Awards, a new program to recognize dairy farms, businesses and collaborative partnerships for efforts that deliver outstanding economic, environmental and/or social benefit, thus helping to advance sustainability of the dairy industry. The Innovation Center was established under the leadership of America’s dairy farmers through Dairy Management Inc.™ (DMI), the nonprofit organization that manages the producer checkoff program. Locally, the dairy checkoff is managed by Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Read more

PHILADELPHIA (September 8, 2011) – Football season is here, and Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program invite dairy farmers to show their pride of the dairy industry and their favorite National Football League^® (NFL) team through the “Show Your Pride” producer photo contest. The lucky winner will receive a visit from an NFL player! Entries are due Sept. 23, 2011. Read more

PHILADELPHIA (August 23, 2011) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are offering grants of up to $250 to aid in local grassroots dairy promotion programs or events geared toward consumers. Read more

PHILADELPHIA (August 5, 2011) – New research conducted through the Dairy Research Institute™, affiliated with the dairy checkoff program, shows positive benefits of consuming dairy foods. The Dairy Research Institute is funded by America’s dairy producers through the dairy checkoff program, along with other sponsors.  Read more

PHILADELPHIA (July 26, 2011) – Laurie Savage, a dairy farmer and communications professional from Dickerson, Md., will serve as the new scheduler for the Dairy Farmers Speakers Bureau, a program funded through the dairy checkoff program. More than 40 dairy producers have been trained through the speakers bureau to speak to community and civic groups about their role as dairy farmers in the local community. Read more

PHILADELPHIA (June 3, 2011) – The farmer-funded diary checkoff provides tools and resources to help farmers share their story with consumers on how they care for their animals and the environment while producing wholesome, nutritious milk. Read more

PHILADELPHIA (April 9, 2011) – Philadelphia Eagles mascot SWOOP and former offensive tackle Tra Thomas hosted a Philadelphia Eagles Fuel Up to Play 60 skills clinic at the Philadelphia Eagles NovaCare Complex today to reward students for their participation in Fuel Up to Play 60, a youth-led nutrition and fitness initiative aimed at tackling childhood obesity. Read more

PHILADELPHIA (March 28, 2011) – Mid-Atlantic Dairy Association recently awarded more than $50,133 to 28 schools to support Fuel Up to Play 60, a national in-school health and wellness program that encourages children to eat nutrient-rich food and have at least 60 minutes of physical activity every day. Fuel Up to Play 60 was launched by the National Dairy Council and the National Football League, in collaboration with the United States Department of Agriculture. Read more

PHILADELPHIA (February 15, 2011) – Pittsburgh Steelers quarterback Charlie Batch visited both Iroquois Elementary School and Wattsburg Area Elementary Center in Erie on Feb. 15 to reward students for participating in Fuel Up to Play 60, a youth-led nutrition and fitness initiative aimed at tackling childhood obesity. Read more

PHILADELPHIA (January 25, 2011) - Applications are being accepted for 20 college scholarships that are awarded by America’s dairy farmers, through the National Dairy Promotion and Research Board (NDB). NDB funds, in part, Dairy Management Inc.™, which manages the national dairy checkoff program. Read more

PHILADELPHIA (January 24, 2011) – The producer-funded www.dairyfarmingtoday.org website, which aims to educate the public about how America’s dairy producers care for their animals and the land to provide safe and nutritious dairy products, has undergone updates and renovations that will better allow farmers and the industry to tell dairy’s story to consumers. Read more

PHILADELPHIA (December 28, 2010) – America’s dairy farmers, through their investment in the dairy checkoff, unified industry partners and led collaborative efforts that drove sales and innovation in 2010. Read more

PHILADELPHIA (December 21, 2010) – Dairy farmers are invited to visit the Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program exhibit booth at both the Keystone Farm Show, Jan. 4 to 6 at the York Fairgrounds, and the Pennsylvania Farm Show, Jan. 8 to 15 in Harrisburg, to learn how the dairy checkoff is driving demand for and sales of milk and dairy products and bolstering the image of dairy farmers and the dairy industry. Read more

PHILADELPHIA (December 21, 2010) – Exploring opportunities to connect with lactose intolerant consumers prompted the producer-funded dairy checkoff to launch Moovision.com™, a multichannel social media effort. Read more

PHILADELPHIA (November 29, 2010) – Dairy farmers spoke at more than 65 civic organizations across Pennsylvania this year, sharing their story about a commitment to animal care, environmental stewardship and fresh, wholesome milk. These farmers are members of the Dairy Farmers Speakers Bureau, an initiative of the local dairy checkoff and coordinated by Mid-Atlantic Dairy Association, Pennsylvania Dairy Promotion Program and Center for Dairy Excellence. Read more

PHILADELPHIA (Sept. 13, 2010) – School is back in session, which means dairy farmers may soon start receiving requests for dairy farm tours. Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program encourage farmers to use farm tours as an opportunity to promote the dairy checkoff-funded Fuel Up to Play 60 program. Read more

PHILADELPHIA (August 25, 2010) - Combining two local dairy checkoff-funded programs, Mid-Atlantic Dairy Association and the Center for Dairy Excellence are hosting the “Fuel Up To Play – The Dairy Way” promotion in middle schools across the Mid-Atlantic region. The promotion offers prizes to schools that enroll in the Fuel Up To Play 60 youth program and incorporate the “Discover Dairy” lesson series into their curriculum. Read more

PHILADELPHIA (August 25, 2010) – Mid-Atlantic dairy producers, through their investment in the dairy checkoff, are kicking off the second year of Fuel Up to Play 60, an in-school nutrition and physical activity campaign launched by the National Dairy Council^® (NDC), the nutrition research and education arm of the dairy checkoff, and the National Football League^®. Read more

HARRISBURG (August 6, 2010) – Four new comprehensive lessons, complete with video, reading guides and lab-based instruction, teach middle school students about where milk comes from and how dairy farms contribute to our world, while applying science concepts to real-life situations. The lesson series is part of the “Discover Dairy” educational program found online at www.discoverdairy.com. Read more

PHILADELPHIA (July 30, 2010) – General Mills Foodservice has committed $100,000 to help schools build their breakfast programs through National Dairy Council’s Child Nutrition and Fitness Initiative Breakfast Grant program. Schools participating in Fuel Up to Play 60 that are looking to expand their breakfast programs can apply to receive up to $3,000 in funding. Read more

PHILADELPHIA (June 28, 2010) – Dairy princesses throughout the Mid-Atlantic region have been visiting Wegmans grocery stores during June Dairy Month to sample dairy products and to talk about dairy farming and the dairy industry. Read more

PHILADELPHIA (June 10, 2010) – Pennsylvania’s dairy promotion organizations celebrated June Dairy Month with the creation of a colossal ice cream sundae on the steps of the Capitol Building in Harrisburg Wednesday, June 9, at 12 noon. Read more

PHILADELPHIA (May 13, 2010) – Bright and early Sunday morning a group of 2,150 runners will crowd into corrals to wait the blast that officially starts the sold-out Delaware Marathon. After months of miles-long runs in preparation for the 26.2 mile event, the last thing a marathoner wants is a poor food choice curtailing his training. Read more

PHILADELPHIA (May 3, 2010) – Dairy producers, through their checkoff investment, will once again award 20 academic scholarships to students currently enrolled in programs that emphasize dairy and who have shown potential to become future dairy leaders. Read more

PHILADELPHIA (April 12, 2010) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program recently donated $179 to Big Brothers Big Sisters of Berks County through a special raffle held in conjunction with the home opener of the Reading Express indoor football team. Read more

PHILADELPHIA (March 31, 2010) – Philadelphia football players Omar Gaither and Chris Gocong swooped into two lucky schools whose students promised to eat breakfast every day. Spragg Elementary in Egg Harbor City, N.J., and Colonial Middle School in Plymouth Meeting, Pa., won the breakfast rallies in the “My Breakfast Promise” promotion sponsored by Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program.   Read more

PHILADELPHIA (March 19, 2010) – Mid-Atlantic Dairy Association’s board of directors recently seated a new member for the 2010 term. Wayne Beidel of Newburg, Pa., will represent Pennsylvania Dairy Promotion Program on the Mid-Atlantic Dairy Association board. Read more

PHILADELPHIA (March 17, 2010) – According to Philadelphia Health Commissioner Donald F. Schwarz, half of the city’s children are overweight or obese, and soft-drink consumption is rising while milk consumption is falling. As proposed, the tax on sugar-sweetened beverages applies not only to nutrient-poor soft drinks and iced teas but also to a nutrient-rich beverage, flavored milk. Read more

WASHINGTON (February 25, 2010) – People may avoid milk and other dairy products due to concerns about lactose intolerance, but eliminating these nutrient-rich foods may not only be unnecessary to manage the condition – it could impact diet and health, concludes a panel of experts assembled by the National Institutes of Health (NIH). Read more

National Dairy Council and National Football League Program Aims to Reach More Than 90,000 Schools by 2011

PHILADELPHIA (Feb. 24, 2010) – Fuel Up to Play 60 is joining the First Lady’s call to improve the health of our next generation. An in-school nutrition and fitness program launched in partnership by National Dairy Council and National Football League Read more

PHILADELPHIA (January 28, 2010) – Milk has a new look in Southern Fulton School District schools due to a switch to plastic bottles earlier this month. Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program on behalf of local dairy farmers presented the district with $9,000 in grants to enhance the way milk and dairy foods are sold in the high school and to start a plastic milk bottle recycling program. Read more

HARRISBURG (January 8, 2010) - A sculpture made from nearly 1,000 pounds of butter that pays tribute to dairy farm families was unveiled today at the Pennsylvania Farm Show, which will open Jan. 9. Read more