Press Releases
You can rely on the Mid-Atlantic Dairy Association, in conjunction with the National Dairy Council, for credible, up-to-date news on dairy nutrition research and special dairy nutrition campaigns. You will also find information about national and local dairy promotion campaigns and events. If you have additional questions, please contact our Communications Department by phone at (215) 627-8800 or via e-mail at dairyspot@milk4u.org.
Sep 23, 2008
Restaurants Introduce Healthy Dairy Menu Items for Dashboard Diners
PHILADELPHIA (September 23, 2008) --Families on the go have new healthy dairy options when eating at Sonic®, America’s Drive-In®, and Wendy’s® restaurants. To help more children get the recommended three servings of dairy a day, the quick serve restaurants (QSR) recently began offering kid-friendly dairy items with kids’ meals. In ... Read more
Sep 19, 2008
Free Placemats Honor Dairy Farmers' Contributions to the Commonwealth
PHILADELPHIA (September 19, 2008) --Celebrate Pennsylvania’s dairy farmers by using free paper placemats at your next community banquet, meeting or farm tour. Developed by Pennsylvania Dairy Promotion Program (PDPP), the full-color, two-sided placemats share the story of Pennsylvania’s dairy farmers on one side and offer dairy activities for children on ... Read more
Sep 18, 2008
Beaver Area District Improves Student Health with Milk Makeover Grant
PHILADELPHIA (September 18, 2008) --To help improve student health by enhancing the milk served at school, Mid-Atlantic Dairy Association presented a $3,900 New Look of School Milk grant to Beaver Area School District in Beaver on Tuesday, Sept. 16. The grant will help provide cow-spotted “got milk?®” milk coolers for ... Read more
Sep 11, 2008
Smash Mouth Milk Starts Second Season for Steelers
PHILADELPHIA (September 11, 2008) --Tackle your thirst for the Pittsburgh Steelers with Smash Mouth Milk from Dean Dairy. The official milk of the “Black and Gold” returns for another season in creamy chocolate, scrumptious strawberry and victorious vanilla everywhere Dean’s milk is sold in the Pittsburgh region. “There’s always room ... Read more
Sep 10, 2008
Nutrition and Health News Alert
Vol. 12 No. 3 July/August/Sept 2008 What’s New in this Issue Americans Are Falling Short on Potassium: Dairy Has What It Takes! Magnesium from Food Appears More Effective than Supplements for Prevention of High Blood Pressure Teens: Mom Is Right. Eat Your Veggies and Drink Your Milk. Your Blood Pressure ... Read more
Sep 10, 2008
Dairy Princess Program an Important Part of Promotion Program
PHILADELPHIA (September 10, 2008) --Pennsylvania Dairy Promotion Program (PDPP) and Mid-Atlantic Dairy Association are proud supporters of the Pennsylvania dairy princess program and are pleased to have these young ladies as part of the promotion team. The dairy farmer-funded checkoff organizations have been major financial supporters of the program for ... Read more
Aug 19, 2008
From Lunch Boxes To Low Fat Yogurt, Lands' End And Mid-Atlantic Dairy Association Offer Healthy School Lunch Tips
DODGEVILLE, WISC (August 19, 2008) --For millions of kids and parents, “back to school” means back to packing a lunch. It is not only what is inside the lunch box that can make it a healthy, nutritious meal but also the lunch box itself. Lands’ End and Mid-Atlantic Dairy Association ... Read more
Aug 8, 2008
Batter Up with Milk at Wendy's and Get Free SeaWolves Tickets
PHILADELPHIA (August 8, 2008) --Are you thirsty for a baseball game this summer? Swing by one of seven area Wendy’s® restaurants to score two free tickets to an Erie SeaWolves home game just by ordering milk with your value meal. “Through this special promotion, SeaWolves fans will get free game ... Read more
Aug 8, 2008
Batter Up with Milk at Pizza Hut and Get Free Senators Tickets
PHILADELPHIA (August 8, 2008)-- Are you thirsty for a Senators baseball game this summer? Swing by one of seven area Pizza Hut® restaurants to score two free tickets to a Harrisburg Senators home game just by ordering milk with any pizza. “Through this special promotion, Senators fans can get free game ... Read more
Aug 8, 2008
Invest in Your Family's Health by Budgeting for Nutrient-Rich Foods
PHILADELPHIA (August 8, 2008) --Times are tough for many families and schools – so those food dollars need to work hard by providing plenty of nutrition. Many nutrient-rich foods, such as milk, are a good economic and nutritional value because they pack in many essential nutrients at a low cost ... Read more
Aug 6, 2008
New Study Shows Calcium Significantly Improves Children's Bone Health
PHILADELPHIA (August 6, 2008)- A recent study published in the journal Bone found that higher intakes of calcium, such as those recommended by the USDA, may significantly improve bone health in children.[1] Researchers used an evidence-based approach to assess data from 21 randomized clinical trials with more than 3,800 children to ... Read more
Aug 5, 2008
Mid-Atlantic Dairy Association Welcomes New Staff
PHILADELPHIA (August 5, 2008)-- Mid-Atlantic Dairy Association recently hired Linda Amraen, Thomas Celi, Karen Plansinis and Jill Stankiewicz to execute dairy marketing and promotion programs throughout the Mid-Atlantic region. “Our success in building demand for and sales of milk and dairy products lies in a talented staff to execute our programs,” ... Read more
Aug 4, 2008
Education and Fun Provided by Dairy Promotion Groups at Ag Progress Days
PHILADELPHIA (August 4, 2008) –Dairy farmers are invited to the 2008 Ag Progress Days to learn more about how dairy checkoff programs help increase demand for milk and dairy products. Mid-Atlantic Dairy Association and the Pennsylvania Dairy Promotion Program (PDPP) will host a joint exhibit at the annual event, Aug. 19 ... Read more
Jul 25, 2008
Dairy Industry Commits to Reducing Greenhouse Gases, Increasing Business Opportunities Across Value Chain
PHILADELPHIA (July 25, 2008) -- Dairy leaders recently announced an industry-wide commitment and action plan to reduce fluid milk’s carbon footprint while increasing business value, from farm to consumer. “Sustainability is a challenge that requires industry-wide solutions, and our efforts establish a new standard for industry collaboration,” said David Weitzer, a ... Read more
Jul 17, 2008
Cyclists Recharge with Chocolate Milk During Tour of Pennsylvania
PHILADELPHIA (July 17, 2008)-- Chocolate milk raced across the Commonwealth from June 24 to 29 in conjunction with the Tour of Pennsylvania, a six-day, 450-mile cycling race from Philadelphia to Pittsburgh. Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program promoted the post-exercise recovery benefits of chocolate milk along the race ... Read more
Jun 30, 2008
Dairy Promotions at Minor League Ballparks
PHILADELPHIA (June 30, 2008) – Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program (PDPP) invite Pennsylvania dairy farmers and their families to Dairy Nights at area ballparks. Dairy Night promotions are planned with Altoona Curve, Erie SeaWolves, Harrisburg Senators and State College Spikes. Each of the ballpark promotions includes a ... Read more
Jun 17, 2008
Race Across Pennsylvania with Chocolate Milk
PHILADELPHIA (June 13, 2008) –Chocolate milk will race across the Commonwealth from June 24 to 29 in conjunction with the Tour of Pennsylvania, a six-day, 450-mile bicycle race from Philadelphia to Pittsburgh. Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program will tout the post-exercise recovery benefits of chocolate milk during Highmark ... Read more
Jun 15, 2008
Nutrition and News Health Alert
National Dairy Council Nutrition and Health News Alert Vol. 12 No. 2 April/May/June 2008 What’s New in this Issue Want a Great Smile? Brush, Floss…Eat Yogurt DASH to Dairy to Lower Blood Pressure FAST FACT: New Online Menu Planner Helps Consumers Build Better Diets Want a Great Smile? Brush, Floss…Eat ... Read more
Jun 9, 2008
National Dairy Council Nutrition and Health News Alert-- April/May/June 2008
Vol. 12 No. 2 April/May/June 2008 What’s New in this Issue Want a Great Smile? Brush, Floss…Eat Yogurt DASH to Dairy to Lower Blood Pressure FAST FACT: New Online Menu Planner Helps Consumers Build Better Diets REMINDER: June is National Dairy Month Want a Great Smile? Brush, Floss…Eat Yogurt ... Read more
May 30, 2008
Celebrate 71st June Dairy Month with Giant Sundae in Harrisburg
PHILADELPHIA (May 30, 2008) –Pennsylvania’s dairy promotion organizations will kick off June Dairy Month with the creation of a colossal ice cream sundae on the steps of the Capitol Building in Harrisburg on Tuesday, June 3, at noon. Join the celebration as the dairy industry marks the 71st anniversary of ... Read more
May 19, 2008
Kitch'N Kids Create Award-Winning Dairy Recipes
PHILADELPHIA (May 19, 2008) – The Kitch’N Kids with 3-A-Day™ of Dairy recipe contest mixed up dairy sales at Giant and Martin’s grocery stores to highlight the importance of three servings of dairy for kids ages 8 to 14. Mid-Atlantic Dairy Association, with partners Cabot, Dannon and Lehigh Valley Dairy ... Read more
May 15, 2008
South Side School District Improves Student Health with Milk Makeover Grant
PHILADELPHIA (May 15, 2008) – To help improve student health by enhancing the milk served at school, Mid-Atlantic Dairy Association recently awarded a $2,800 New Look of School Milk grant to South Side School District in Hookstown, Beaver County. The grant helped provide cow-spotted “got milk? ® ”milk coolers for ... Read more
May 5, 2008
Producer-Funded Export Efforts Help Drive Dairy Market Growth
PHILADELPHIA (May 5, 2008) – Through their promotion investment in the U.S. Dairy Export Council® (USDEC), dairy producers are helping to drive demand for sales of U.S.-produced dairy products and ingredients by serving the needs of international customers. Recent export data shows that nearly 2.2 billion pounds of U.S. milk solids, ... Read more
Apr 22, 2008
Burgettstown School District Improves Student Health with Milk Makeover Grant
PHILADELPHIA (April 22, 2008) - To help improve student health by enhancing the milk served at school, Mid-Atlantic Dairy Association awarded a $4,500 New Look of School Milk grant to Burgettstown School District in Washington County. The grant was used to purchase two new got milk refrigerated milk coolers for ... Read more
Apr 18, 2008
NFL Star Sheldon Brown Tackles 3-A-Day of Dairy at Father Judge High School
PHILADELPHIA (April 18, 2008) – Father Judge High School for Boys in Northeast Philadelphia received a visit recently from NFL star Sheldon Brown for drinking their milk. The school earned the appearance by the famed cornerback by winning a February milk contest sponsored by Mid-Atlantic Dairy Association and ARAMARK, the food ... Read more
Apr 16, 2008
New Study Shows Children Benefit From Drinking Chocolate/Flavored Milk
PHILADELPHIA (April 16, 2008) –A new study released this month in the Journal of the American Dietetic Association found that children who drink flavored or plain milk consume more nutrients and have a lower or comparable body mass index (BMI – a measure of body fatness) than children who don’t drink ... Read more
Apr 1, 2008
National Dairy Council Nutrition and Health News Alert Jan/Feb/March 2008
National Dairy Council Nutrition and Health News Alert Vol. 12 No. 1 January/February/March 2008 What’s New in this Issue Calcium + Protein = Strong Bones Will Drinking Milk Help Girls Breathe Easier? Calcium and Beyond: Dairy Foods and Fruits and Vegetables May Help with Bone Fractures and Hypertension FAST ... Read more
Mar 31, 2008
Milk and Pancakes Pair Up at Maple Syrup Festival
PHILADELPHIA (March 31, 2008) – Beaver County’s $5.5 million dairy industry will be featured alongside pancakes at the Maple Syrup Festival on April 5 to 6 at Brady’s Run Park in Fallston. This is the first time that reduced fat white and lowfat chocolate milk will be for sale in plastic, ... Read more
Mar 27, 2008
Mid-Atlantic Dairy Association Re-Elects Officers
PHILADELPHIA (March 27, 2008) – The Mid-Atlantic Dairy Association board of directors recently elected officers for the 2008 term. David Weitzer of Poolesville, Md., was re-elected chairman of the 15-member board. “The dairy checkoff gives farmers long-term value for their investment in dairy promotion programs,” Weitzer said. “I’m proud of our ... Read more
Mar 21, 2008
Elementary Schools 'Strive for 35o' and Win Cow-Spotted Milk Coolers
PHILADELPHIA (March 21, 2008) – Ice cold is cool, at least when it comes to milk at Blue Mountain Elementary Cressona in Cressona, Schuylkill County, Pa., and Harrison Elementary in Trenton, N.J. Ensuring cold milk for students paid off for the schools, who each won a new black and white ... Read more
Mar 9, 2008
Kitch'N Kids Contest Calls for Original Dairy Recipes
PHILADELPHIA (March 5, 2008) – Is your kid creative in the kitchen? Mid-Atlantic Dairy Association is seeking aspiring chefs ages 7 to 14 to enter the Kitch’N Kids recipe contest. Giant Food, Giant Food Stores and Martin’s Food Markets are co-sponsoring the contest and will award a $10,000 savings bond ... Read more
Feb 21, 2008
Pittsburgh Westinghouse High School Students Eat, Exercise and Achieve a Healthy Lifestyle with 3-A-Day of Dairy
PHILADELPHIA (February 21, 2008) – D-TRAINED’s Eat, Exercise and Achieve Fitness and Nutrition Clinic will be presented by Mid-Atlantic Dairy Association and hosted at Pittsburgh Westinghouse High School in Pittsburgh on Monday, Feb. 25. The Eat, Exercise and Achieve clinic is designed to educate students about the importance of regular ... Read more
Feb 20, 2008
Farmers Make Conversations Count at Pennsylvania Dairy Summit
PHILADELPHIA (February 20, 2008) – Attendees at the Pennsylvania Dairy Summit in Lancaster in early February learned the secret to making every conversation about their dairy farms count from Joan Horbiak, a media communications adviser. "Every negative question is an opportunity to create a positive dairy story,” Horbiak said. “Brag ... Read more
Feb 14, 2008
Pennsbury Students Eat, Exercise and Achieve a Healthy Lifestyle with 3-A-Day of Dairy
PHILADELPHIA (February 14, 2008) – D-TRAINED’s Eat, Exercise and Achieve Fitness and Nutrition Clinic will be presented by the Mid-Atlantic Dairy Association and hosted at Pennsbury High School West Campus in Fairless Hills on Wednesday, Feb. 20. The Eat, Exercise and Achieve clinic is designed to educate students about the ... Read more
Feb 13, 2008
Producers Help Meet 'Unmet Demand' by Driving Dairy Sales in 2007
PHILADELPHIA (February 13, 2008) – Dairy producers, through their promotion investment, focused on meeting consumer needs in 2007 to help drive demand for and sales of U.S.-produced dairy products and ingredients, both nationally and locally. To help make the change from being a production-driven industry to a more consumer-driven industry ... Read more
Feb 11, 2008
Cold Milk is Cool in Blue Mountain Elementary Cressona's Cafeteria
PHILADELPHIA (February 11, 2008) – Ensuring cold milk for students paid off for Susan Ankenbrant, foodservice professional for Blue Mountain School District, who won a new black and white cow-spotted milk cooler with a built-in digital thermometer for her school cafeteria by monitoring the temperature inside the milk cooler. Mid-Atlantic ... Read more
Feb 4, 2008
Help Yourself Prevent Osteoporosis with 3-A-Day of Dairy Every Day
PHILADELPHIA (February 4, 2008) – Did you know that 500,000 women in Pennsylvania suffer from osteoporosis? To raise awareness of the brittle bone disease among rural women, Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program partnered with the Pennsylvania Commission for Women (PCW) to sponsor a multimedia campaign featuring billboards ... Read more
Feb 1, 2008
Central High School Now Have 3-A-Day of Dairy™ All Day in New Vending Machine
PHILADELPHIA (February 1, 2008) – Students at Central High School in Martinsburg now can get milk throughout the day from a new 3-A-Day™ of Dairy vending machine located just outside the school cafeteria. The school recently received a $2,000 grant from Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program to ... Read more
Jan 31, 2008
All Aboard for a 'Sent-sational' Good Time
PHILADELPHIA (January 31, 2008) – Mid-Atlantic Dairy Association partnered with Pizza Hut® and the National Aquarium in Baltimore to promote milk during the 4D Immersion Theater Grand Opening in December, which included a special showing of the holiday classic, The Polar Express™. During the 12-minute version of the movie, viewers ... Read more
Jan 7, 2008
Mid-Atlantic Dairy Association: Building a Better Future in Dairy Promotion
PHILADELPHIA (January 7, 2008) – At its annual program kickoff meeting held recently in Harrisburg, Mid-Atlantic Dairy Association shared highlights from the past year and unveiled plans for the future of dairy checkoff. “Future success in dairy checkoff lies in meeting unmet demand--the gap between current sales and potential sales,” ... Read more
Jan 3, 2008
2008 Butter Sculpture a Lesson in Pennsylvania Dairy Farming
PHILADELPHIA (January 3, 2008) – Pennsylvania’s dairy farmers today unveiled the 17th annual butter sculpture to kick off the 92nd Pennsylvania Farm Show in Harrisburg. This year’s creamy creation features three students and a dairy cow boarding a school bus to learn more about Pennsylvania’s dairy industry. The golden sculpture ... Read more
Jan 2, 2008
Smash Mouth Milk in Starting Lineup for Pittsburgh Steelers
PHILADELPHIA (January 2, 2008) – Make Smash Mouth Milk, a new Pittsburgh Steelers-branded flavored milk, the MVP of your next meal, snack or tailgate. The new, great tasting, lowfat milk is available where Dean’s milk is sold throughout the Pittsburgh region. “There’s always room on my team for Smash ... Read more
Dec 20, 2007
West Mifflin Area School District Improves Student Health with Milk Makeover Grant
PHILADELPHIA (December 20, 2007) – To help improve student health by enhancing the milk served at school, Mid-Atlantic Dairy Association awarded a $7,700 New Look of School Milk grant to West Mifflin Area School District in West Mifflin to purchase four cow-spotted milk coolers. West Mifflin Area School District ... Read more
Dec 18, 2007
Value of U.S. Dairy Exports Up 32 Percent in 2007
PHILADELPHIA (December 18, 2007) – International markets continue to provide profitable outlets for U.S. dairy producers, as evidenced by strong growth during the first six months of 2007. From January through July, U.S. dairy exports increased 32 percent from a year ago. This represents more than 11 percent of U.S. ... Read more
Dec 18, 2007
Milk Bottles Earn Grant for Coolers, Recycling Barns in Garrett County Schools
PHILADELPHIA (December 18, 2007) – To help improve student health and enhance the milk served at school, Garrett County Board of Education in Oakland, Md., recently received a New Look of School Milk grant from Mid-Atlantic Dairy Association to purchase new refrigerated milk coolers. Additional funding was granted to build ... Read more
Dec 3, 2007
Dairy Promotion Groups to Feature Flavored Milk at 2008 Farm Shows
PHILADELPHIA (December 3, 2007) – Visit with Mid-Atlantic Dairy Association and the Pennsylvania Dairy Promotion Program — Pennsylvania’s dairy checkoff groups — at the Pennsylvania Farm Show Jan. 5-12 in Harrisburg, and at the Keystone Farm Show Jan. 8-10 in York, to learn how to “Make a Splash with Flavored ... Read more
Nov 19, 2007
Armstrong School District Improves Student Health with Milk Makeover Grant
PHILADELPHIA (November 19, 2007) – To help improve student health by enhancing the milk served at school, Mid-Atlantic Dairy Association awarded an $11,600 New Look of School Milk grant to Armstrong School District in Ford City to purchase new refrigerated milk coolers. Armstrong School District qualified for the grant by ... Read more
Nov 14, 2007
Nutrition and Health News Alert: October/November/December 2007
What’s New in this Issue: – Better Together: Calcium & Vitamin D May Work Together to Reduce Cancer Risk – Dairy Calcium May Help Defend Against Breast Cancer – Men Can Drink to Their Health: Milk May Reduce Metabolic Syndrome in Men – Milk Wins When it Comes to Post-Exercise ... Read more
Nov 5, 2007
Red Clay Consolidated School District Improves Student Health with Milk Makeover Grant
PHILADELPHIA (November 5, 2007) – To help improve student health and enhance the milk served at school, Red Clay Consolidated School District in Wilmington, Del., recently received a $54,000 grant from the Mid-Atlantic Dairy Association to purchase new refrigerated milk coolers for its 25 school buildings. Red Clay qualified for ... Read more
Oct 25, 2007
Dairy Promotion Showcases Value of Dairy Ingredients
PHILADELPHIA (October 25, 2007) – Six prototype products featuring dairy ingredients that will help meet consumer demand for healthy, indulgent and convenient foods were showcased at the 2007 Institute of Food Technology (IFT) Annual Meeting and Food Expo held in Chicago. The prototypes, developed at producer-funded dairy research centers across ... Read more
Oct 22, 2007
A Non-Traditional Breakfast a Day Keeps Boredom at Bay in Pennsylvania Schools
PHILADELPHIA (October 22, 2007) – Three Pennsylvania schools were honored recently for their innovative school breakfast programs with an Expanding Breakfast Award and grant. The award program, funded by Mid-Atlantic Dairy Association and local dairy farmers, was launched this year by the National Dairy Council ® to call attention to ... Read more
Oct 15, 2007
Students Win with Breakfast in the Classroom at Camp Curtin Elementary School Alternative Program Brings Healthy Breakfast to More Students
PHILADELPHIA (October 15, 2007) – Camp Curtin Elementary School in Harrisburg was recognized recently for its innovative school breakfast program with a $5,000 Expanding Breakfast Award grant. The award program, funded by Mid-Atlantic Dairy Association and local dairy farmers, was launched this year to call attention to the importance of ... Read more
Oct 11, 2007
Harrisburg High School’s Cafeteria Gets Ultimate Restyle
PHILADELPHIA (October 11, 2007) – The Harrisburg High School-William Penn Campus cafeteria officially reopened today after undergoing an Ultimate Cafeteria Restyle that transformed the 80-year-old cafeteria into a trendier and more enjoyable dining area for students. Redesigned from the bottom up, the cafeteria has freshly painted walls, eye-catching signage and ... Read more
Oct 8, 2007
Revamped Web Site Targets Lifestyle Needs of Busy Moms
PHILADELPHIA (October 8, 2007) – To better meet the needs of today's busy moms, dairy checkoff has redesigned its Web site, www.3aday.org , to educate families about the need to consume three daily servings of milk, cheese or yogurt. The site is a key component of the producer-funded 3-A-Day tm ... Read more