Press Releases

3-Week Start-Up Plan Offers Flexible Solutions to Encourage Life-Long Healthy Lifestyle Habits

PHILADELPHIA (April 1, 2006) To help women take three steps toward a slimmer summer and build life-long healthy habits, 3-A-Day of Dairy is offering a 3-Week Healthy Lifestyle Start-Up Plan. It includes tips for cutting calories, exercising and getting three servings of dairy a day as part of a healthy diet. Research shows that including three daily servings of milk, cheese or yogurt in a reduced-calorie weight loss plan can help adults achieve better results, when it comes to trimming the waistline and burning more fat, than just cutting calories alone and consuming little or no dairy.

To create the 3-Week Healthy Lifestyle Start-Up Plan, 3-A-Day of Dairy teamed up with Michael Sena, fitness expert, personal trainer and author of “Lean Mom, Fit Family.” Each week features healthy eating suggestions, calorie-cutting tips, strength training and cardiovascular exercises to help women take small steps toward their weight loss goals. There’s also a journal page that can be printed off each week to keep track of eating habits and physical activity. And just because it’s called a start-up plan doesn’t mean dieters have to stop using it after the first three weeks. The plan is designed to be followed beyond the initial start-up to help meet your weight loss goals.

“Building healthy habits is all about making health and nutrition a part of life and fitting it into daily routines,” Sena said. “Starting out with small changes each day to increase physical activity, cut calories and improve eating habits — like including three servings of milk, cheese or yogurt — allows dieters to work toward small, achievable short-term goals and increase their chances for long-term success.”

Get 3 Servings of Delicious Dairy as Easy as 1-2-3
The recipe and snack tips in the 3-Week Healthy Lifestyle Start-Up Plan make it easy to work in a serving of milk, cheese or yogurt at mealtime, snack time or anytime. And 3-A-Day of Dairy’s easy 3-step recipes available at 3aday.org — such as Homemade Low-Fat Granola, Scrambled Egg and Mozzarella Breakfast Pizza and Mango Yogurt Smoothie — prove that dieters don’t need to deprive themselves of delicious, satisfying foods when following a weight loss plan.

“Dieters should strive to make their calories count by consuming a good balance of nutrient-rich foods such as whole grains, fruits, vegetables and three servings of lowfat milk, cheese or yogurt each day as part of their effort to reduce calories,” said Deanna Segrave-Daly, director of nutrition communications for Mid-Atlantic Dairy Association. “Dairy naturally provides calcium, protein and other essential nutrients that help improve the overall nutritional quality of the diet, which is important even if you’re not following a weight loss plan.”

Buy 3, Get 3 Magazine Issues Free
Consumers can round out their 3-Week Healthy Lifestyle Plan by registering for a free three-issue trial subscription to Prevention or Women’s Health magazine when they purchase milk, cheese and yogurt (one each) during the same shopping trip between April 1 and May 7, 2006. Order forms will be available at select grocery stores (while supplies last) and on 3aday.org in April.

3-A-Day of Dairy Moms Enter to Win a Spa Escape
Moms can join the more than 120,000 moms who have visited 3aday.org and signed up to be a 3-A-Day Mom, where they receive the monthly Get 3! e-newsletter, delicious recipes, exclusive member-only offers and great tips from other moms. If they sign up between now and the end of June, they will be entered for a chance to win a free $3,000 spa escape! Visit 3aday.org for more details.

The 3-A-Day of Dairy nutrition education and marketing campaign was launched by the American Dairy Association/National Dairy Council (ADA/NDC) in January 2003. 3-A-Day of Dairy is supported by integrated marketing efforts including retail promotions, public relations, online marketing and advertising. The ADA/NDC is managed by Dairy Management Inc., the nonprofit domestic and international marketing, planning and management organization for U.S.-produced dairy products on behalf of America’s dairy farmers. The 3-A-Day of Dairy logo is a mark owned by Dairy Management Inc.

For more information, contact Laura England at (215) 627-8800, ext. 15.