Press Releases

New Look of School Milk Event Targets Foodservice Directors

PHILADELPHIA (July 20, 2006) - The Mid-Atlantic Dairy Association’s school marketing team recently hosted at a one-day event at Heinz Field for Pittsburgh’s regional school foodservice directors, who learned about The New Look of School Milk, the ReCharge! After-School program, and Nutrition Expeditions, the National Dairy Council’s® nutrition education curriculum.

Twenty-eight school districts with 120 school buildings in the Mid-Atlantic region now use the New Look of School Milk program. Through their participation, new single-serve plastic milk containers are now available to 61,700 students! “We expect participation in the New Look of School Milk to grow even further this fall because more and more school foodservice directors are showing a demand for the new milk packaging,” says Tracy Enslen, foodservice marketing director for Mid-Atlantic Dairy Association. “We also anticipate these trends will grow beyond school boundaries into business and industry.”

Participating dairies who package milk for schools in single-serve bottles include Schneider, Galliker, United, Cloverland and Meadow Brook-Deans. Schneider represents 54 percent of the students currently drinking from the plastic, re-sealable containers.

Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the regional dairy-farmer funded promotion organizations responsible for increasing milk and dairy product demand throughout Pennsylvania and the Mid-Atlantic region. They work closely with Dairy Management Inc.™, the national dairy promotion organization, to implement dairy promotion, education and research programs nationwide.

For more information about producer-funded dairy checkoff programs, visit www.dairyspot.com.