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BURGER KING® Introduces Single-Serve Milk Nationally

PHILADELPHIA (July 27, 2006) - Dairy farmer-funded checkoff is working once again to sell more milk in fast food restaurants. BURGER KING, the nation’s second-largest national quick-serve restaurant chain (QSR) with more than 7,500 stores across the United States, now offers Hershey’s® lowfat (1 percent) white and chocolate milk in re-sealable, 8-ounce plastic bottles.

The new milk offerings will be promoted as a beverage option with a Kids Meal, as well as a permanent beverage menu option for all customers. With 86 percent of all take-out meals coming from QSRs, the new milk option gives BURGER KING a prime opportunity to help more families get their three servings of dairy a day, as recommended by the U.S. Department of Agriculture’s Dietary Guidelines for Americans.

“By offering lowfat white and chocolate milk in plastic bottles – the way kids want it – BURGER KING is helping America’s children meet their daily dairy requirements,” says Gordon Hoover, Lancaster County dairy farmer and chairman of Mid-Atlantic Dairy Association. Research indicates that two out of three children don’t meet the dietary recommendation to consume three servings of dairy each day.

The introduction of milk in plastic bottles at BURGER KING brings the total number of QSRs offering these products to more than 35,000 nationwide. “Based on industry analysis, foodservice chains have experienced an eight-fold increase in weekly milk sales by offering milk in plastic bottles, compared to weekly sales when offered in paperboard cartons,” says George Stambaugh, Cumberland County dairy farmer and president of American Dairy Association and Dairy Council Inc.

For more information about the new milk offerings at BURGER KING, visit www.dairycheckoff.com or www.3aday.org.

Pennsylvania Dairy Promotion Program, Mid-Atlantic Dairy Association and American Dairy Association & Dairy Council, Inc. are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for U.S. produced dairy products on behalf of area dairy farmers.