Press Releases

NFL Promotions Drive Consumers to the Dairy Case

PHILADELPHIA (November 8, 2006) - Dairy producers, through their checkoff investment, are once again teaming up with the National Football League® (NFL) to promote 3-A-Day™ of Dairy at retail stores and schools across the nation. These promotions help increase demand for and sales of U.S.-produced dairy products and ingredients.

Locally, Mid-Atlantic Dairy Association teamed up with regional supermarket chains and NFL teams to promote 3-A-Day™ of Dairy and milk, cheese and yogurt this fall. Working with Giant Eagle stores in western Pennsylvania and Giant food stores in eastern Pennsylvania and the Washington-Baltimore metropolitan area, shoppers who purchase qualifying 3-A-Day of Dairy items will have the chance to take an NFL player to school!

One lucky winner will be chosen from each retail chain with Hines Ward of the Pittsburgh Steelers and Jon Jansen of the Washington Redskins accompanying them to school to visit with classmates about the importance of exercise and healthy eating, including dairy products.

Results of past fall promotions show that milk, cheese and yogurt sales increased by more than 3 million units in participating stores nationwide. Retailer and branded manufacturer partner contributions for retail promotions exceed the investment made by dairy farmers through their checkoff program.

Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the regional dairy-farmer funded promotion organizations responsible for increasing milk and dairy product demand throughout Pennsylvania and the Mid-Atlantic region. They work closely with Dairy Management Inc.™, the national dairy promotion organization, to implement dairy promotion, education and research programs nationwide.

For more information about producer-funded dairy checkoff programs, visit www.dairyspot.com.