Press Releases

Perrin Joins Mid-Atlantic Dairy Association

PHILADELPHIA (January 11, 2007) – Mid-Atlantic Dairy Association is pleased to announce the recent hiring of Lisa Perrin as its marketing communications manager.

Perrin provides communications support for Mid-Atlantic Dairy Association’s communications and marketing teams. She will oversee the 3-A-Day™ of Dairy Mom's grassroots network events and other consumer programs.  She also will be responsible for coordinating promotion programs on behalf of Pennsylvania Dairy Promotion Program and will work with state Departments of Agriculture on marketing programs of mutual benefit. Perrin will be based in Mid-Atlantic Dairy Association’s Harrisburg office.

“Lisa’s wide array of agriculture marketing experiences will enhance Mid-Atlantic Dairy Association’s mission to build demand for milk and dairy products,” said CEO Patricia Purcell.

Perrin was raised on a family dairy farm in Alexander, N.Y.  She obtained a bachelor’s degree in animal science from Cornell and completed the Cornell Dairy Fellows and Farm Credit programs.  Most recently Perrin served as communications manager for Holstein Association USA, Inc.  Additionally, she honed her commodity marketing skills with National Cattlemen’s Beef Association in Denver, Colo., and Maryland & Virginia Milk Producers Cooperative Association in Reston, Va.

Mid-Atlantic Dairy Association is the dairy-farmer funded regional promotion organization responsible for increasing milk and dairy product demand throughout the Mid-Atlantic region. Mid-Atlantic Dairy Association works closely with Dairy Management Inc.™, the national dairy promotion organization, to implement dairy promotion, education and research programs locally. For more information, visit www.dairyspot.com.