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National Dairy Council® Challenges Consumers to Rethink Their Refrigerators and Offers Chance to Win a Dream Nutritional Makeover

“Ultimate Fridge Makeover Contest” – One Way to Get Families to Enjoy More Nutritious Foods

PITTSBURGH (August 20, 2007) – Looking for inspiration to transform your cluttered and unhealthily stocked refrigerator into a destination for nutritious meals the entire family can enjoy? Families nationwide can explain why their refrigerators need a nutrition renovation by entering the first “Ultimate Fridge Makeover Contest” sponsored by the National Dairy Council.

One grand prize winner will receive a brand new stainless steel General Electric refrigerator stocked with nutritious foods, including lowfat and fat-free dairy foods, fruits, vegetables and whole grains and an in-home visit and personal nutritional consultation from a well-known culinary/nutrition expert. The expert will offer tips for preparing healthy meals based on the 2005 Dietary Guidelines and a “ how-to” guide for stocking refrigerators with nutrient-rich foods, which provide substantial amounts of vitamins and minerals and are relatively low in calories.

Between Aug. 15, 2007 and Sept. 29, 2007, those in need of a new fridge and eating plan can visit www.3aday.org to enter the contest by submitting a 50-word essay on why they deserve the “ Ultimate Fridge Makeover” and uploading a photo of their unhealthy, disorganized refrigerators. The contest Web site can also be reached through Web banners on additional sites, including: Gather.com, WebMD.com, CaféMom.com, ClubMom.com, GreatSchools.net, Meredith Interactive and iVillage.com. A panel of judges will narrow down the entries to 10 finalists, who will be revealed on the contest Web site starting Oct. 8, 2007. Consumers will then have a chance to vote online from Oct. 9 to 22, 2007, for the refrigerator they believe is in most need of a nutrition makeover.

Two runners-up each will receive a new stainless steel General Electric refrigerator as well as a $250 gift card to a local grocery store which they can apply towards the purchase of nutrient-rich foods. In addition, seven finalists each will receive a $250 gift card to a local grocery store which they can also apply towards the purchase of nutrient-rich foods. All winners will be announced in early November.

“The National Dairy Council encourages moms to adopt and provide healthier meals and snacks, specifically nutrient-rich dairy foods, for their families,” says Jennifer Diemert, registered dietitian, of Mid-Atlantic Dairy Association. “The ‘Ultimate Fridge Makeover Contest’ is just another way to help families make lifestyle and nutrition choices that are good for them.”

Visit www.3aday.org for more information about the “Ultimate Fridge Makeover Contest” and Official Rules.