Local Events
Russel C. Strubel Elementary School Celebrates “Milk Day”
Bensalem, Pa.
The Strubel Elementary School Student Council recently sponsored Milk Day. From yogurt and flavored milk tastings in the “Dairy Barn” (cafeteria), to a presentation highlighting the important role milk, yogurt and cheese play in a healthful diet, Milk Day was full of information and fun. Students decorated the hallways with photos of teachers sporting milk mustaches and wall murals featuring cows. Student council members wore cow-spotted kerchiefs and encouraged all students to wear black and white in honor of, you got it, the Holstein cow.
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Dairy Vending at Nesbits’ Lanes
Plum Borough, Pa.
Mid-Atlantic Dairy Association conducted a three-month milk vending pilot at Nesbits’ Lanes in Plum Borough, Pa. Nesbits’ Lanes has a very successful afterschool bowling program done in cooperation with the Plum Borough School District. To promote the pilot, “got milk?®” stickers were randomly placed on Turner Dairy’s milk bottles in the vending machine.
People who purchased milk with a sticker received a free game of bowling, and their names were entered into a drawing to win an autographed bowling ball and the opportunity to meet former Pittsburgh Steelers player and avid bowler, Jerome Bettis. Aaron Wood, 14, who attends Plum Senior High School, was the lucky winner. The vending test proved quite successful, increasing milk sales from 30 units per week to more than 100 per week. Make milk your beverage of choice while working on that 300 game.