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Dairy Spot: The Mid-Atlantic Spot for Dairy

Local Success Stories:
New Look of School Milk

  • D.C. Youth Enjoy Milk with Summer Meals
  • The New Look of School Milk

    Expanding Breakfast

    Milk has a 'new look' in schools

    It's time to look at school milk differently. Picture this: Milk in easy-to-open, 8-ounce plastic bottles, served ice-cold, and offered in a variety of kids' favorite flavors; or milk visibly displayed and available on the meal line, a la carte and in vending machines. This is "The New Look of School Milk."

    Local dairy processors determine the cost of milk in plastic bottles. While the enhanced packaging typically costs more than paper cartons, the additional revenue from increased milk sales and lunch participation can help pay for the added cost of plastic. See how the New Look of School Milk can work for you. Click here for the Calculator.

    Frequently Asked Questions about the New Look of School Milk.

    Promote Healthful Food Choices with the New Look of School Milk Grant

    Offering ice-cold milk in a variety of flavors and easy-to-open plastic bottles helps transform milk into an appealing beverage that students perceive as "cool to drink." Offering milk in plastic bottles also provides a unique opportunity to obtain milk coolers and, now, signage to promote healthful food choices in your cafeteria.

    Highlighting the Food Groups to Encourage, the signs serve as a reminder for students to include nutrient-rich dairy, fruit, vegetable and whole grain selections for meals and snacks. In addition, the banners, wall art, menu boards and signs add splashes of color and interest to the cafeteria.

    New Look of School Milk Grant Program

    By implementing the New Look of School Milk in your district, you may be eligible to receive funds for new milk merchandising equipment. The formula is simple: convert to 8-ounce plastic milk bottles, serve milk ice-cold in at least three flavors (including white), and offer milk in multiple locations. To apply for funds in your district, click here.

    Processors with 8-Ounce Plastic Containers

    Milk processors have responded to your request for 8-ounce plastic bottles. Click here to see which dairies deliver in your area!

    Schools with 8-Ounce Plastic Containers

    The New Look of School Milk is a success throughout the Mid-Atlantic region. Click here to see schools near you that have made the switch to 8-ounce plastic milk containers.

    Recycling Benefits Schools and the Environment

    Recycling is another benefit of the New Look of School Milk program, which serves milk in single-serve plastic bottles in the cafeteria. Recycling bottles can reduce trash pickup and create the volume needed to start a recycling program in your school district. It also helps the environment and teaches students social responsibility. Click here for more information about recycling.

    New Look of School Milk Online Course

    Now you can get in-depth information about the New Look of School Milk and also earn one credit hour of School Nutrition Association (SNA) CEUs. The New Look of School Milk Online course, developed by the National Dairy Council® and the School Nutrition Association, is complete with interactive activities and video testimonials from school nutrition professionals. Take the course today by going to Child Nutrition U on SNA's Web site!

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